Online Marketing:
The Big Picture plus
Email Marketing for Success

Online Marketing: The Big Picture Small businesses are constantly seeking the right strategy to make their marketing efforts as effective as possible. But which of the many available tools should you be using? How do you know which tool is right for you? And then, how do you use it correctly for your specific marketing needs? This seminar will help you explore these core concepts and make the right decision for your small business.

As an attendee of this seminar, you will:

• Explore what marketing is (and isn’t)
• Consider how you and your small business can benefit from online marketing
• Examine some frameworks that show how different online marketing tools can (and should!) work together to help you achieve your goals
• Learn how to set effective goals and objectives for your marketing efforts

Email Marketing for Success: The best way to reach your customers where they are every single day: in their own inbox! This session will reveal some simple but effective best practices and considerations for the small business seeking to reach their current and potential customers more effectively.

Attendees of this seminar will:

• Consider what to write about in your email, newsletter or announcement
• Review best practices for using images, subject lines, and when to send your email
• Learn how to effectively connect email and social media (they work best when they work together!)