Conference Date and Time

October 29, 2014 at 8:00am – 4:00pm

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Conference Location

The Sheraton Madison
706 John Nolen Drive
Madison, WI 53713

Driving Directions 


Angie Eldred 
The Geo Group Corporation

Christina Green

Christina Green holds a Bachelor’s Degree in Modern Languages with specialization in Translation and Interpretation in English, French, and Spanish from Universidad Central de Venezuela. She holds a technical degree in Foreign Trade. She is fluent in Spanish, Italian, French and Portuguese.

Christina has provided language services for major US firms and government agencies, and has been contracted as expert witness in multiple criminal and civil cases involving language issues. She has taught and developed seminars for interpreters and translators, and regularly offers pro bono services for several non-profit organizations.

Christina has a language-service agency and has been the official translator for Milwaukee Public Schools since 2006 where her services have reached the Wisconsin Department of Public Instruction.

She also serves as lead political interpreter for CBS 58, providing live on-air simultaneous interpretation for debates and various state and local political forums.

Christina is the current President of the Midwest Association of Translators and Interpreters, the Midwest Chapter of the American Translators Association.

Dawn Lawien

Dawn Lawien has been working in the diagnostic imaging and medical device industries since 1986. Starting out in the Marketing Communications department at GE Healthcare (then GE Medical Systems), her main responsibility was developing and selling marketing materials to hospitals who were promoting their MRI scanners, a relatively new and unknown technology at the time, to patients and referring physicians. Due to economic downsizing, Dawn went on to start her own company – Proofreading Plus, Inc.  At that time, companies were hiring people to proofread documents because spell check didn’t exist yet!  Through her connections at GE, Dawn was invited to provide software testing for the Positron Emission Tomography (PET) and nuclear medicine modalities for GE as an independent contractor.

In between software releases Dawn continued to increase her knowledge by learning desktop publishing. Bringing all of those skills together, she was invited to start writing operator manuals for PET and hybrid PET/CT scanners. Eventually she said good-bye to the corporate life to offer technical writing to smaller manufacturers of medical devices and post-processing software.

Dawn lives in Waukesha with her two, beautiful teenage daughters, three cats, a snake and a bearded dragon. She earned her Bachelor of Science degree in Marketing from Carroll College.  In addition, she is a board member for the Waukesha Citizens Police Academy Association and enjoys volunteering in the community and at her children’s school.  Never one to rest, she’s starting a new small business making and selling her own handcrafted soaps, candles and other products through Etsy and local small shops and salons.

Kevin Stholmeyer

Kevin Stohlmeyer is a designer specializing in digital images with over 20 years experience in the field. He has been teaching professionally since 2000 both in higher education and at C2 in Milwaukee. A self-proclaimed geek, his experience with publications, workflows and digital illustration enhances his credibility as an Adobe Certified Instructor. He has been featured in Photoshop User, Layers and Adobe Inspire Magazines and is the live on-site correspondent for Photoshop World Conference. He has been a featured presenter nationally at User Groups, AIGA events, conferences and Adobe MAX.

2014 Global Communications Conference

Focusing On The Bottom Line

The Sheraton Madison - October 28 - 29, 2014

Cost: Complimentary
Event: Geo Global Communications Conference
Objective: Client Education
Location:  The Sheraton Madison, 706 John Nolen Drive. Madison, WI 53713 - 608-251-2300
Welcome Reception:
October 28th 2014 6:00pm – 8:00pm - Sheraton Hotel Madison Harvest Lounge
Logistics: Attendees are responsible for their own travel and lodging. Included meals: Welcome reception with heavy hors d'oeuvres, continental breakfast, lunch

Conference Program

8:00 -8:25am         Registration and Continental Breakfast

8:25 –8:30 am       Opening Remarks – Georgia Roeming

8:30-9:30am          Christina Green – Regional Variations of Spanish: Getting It Right
In an increasingly diverse nation like ours, who dictates what is right and what is wrong with the language? This session will take a look at the differences and evolution of Spanish within the United States, and the effect of marketing strategies over grammar. It will describe Spanish form and functions within various situations and will offer examples, solutions, and tips to deal with the most common issues when creating a document or a marketing piece in Spanish. The presentation will explain standardization and will offer practical examples.

9:40 – 10:40pm     Dawn Lawien – Writing for a Cost Conscious Boss
In this day and age of shrinking budgets and expanding markets it’s more important than ever that writing be clear and concise without adding unnecessary expense to the cost of translation. Has a boss or client ever complained to you about those “few, easy” changes costing too much money to translate? Writing for the cost conscious boss not only means getting the facts right, but also not allowing changes – no matter how easy or small – to increase costs. Help yourself avoid the pitfalls that add cost without adding value.

10:50-11:50am      Kevin Stholmeyer - Bringing Your Workflow Up to Speed with Adobe Creative Cloud
Learn the latest tips and techniques to maximize your time and money with Adobe InDesign, Illustrator and Photoshop. Adobe Certified Instructor Kevin Stohlmeyer will walk you through updates, innovations and some hidden gems that will improve your productivity and your bottom line. Be sure to bring your questions! 

11:50 – 12:50pm   Lunch

12:50 -1:00pm       Introduce Geo Staff

1:00 –2:00pm        Panel Discussion – Client Case Studies

2:15-3:30pm         Roundtable – attendee interactive session - Global marketing, writing, desktop
                                 publishing project management, technology, global audio/visual

3:30-4:00pm         Wrap up – Q&A, game winners

Lodging for Guests
Mention Geo Group to receive the rate at $109.00 + tax.

Guests will be responsible for all travel and lodging costs. 

Call direct at 800-325-3535 to make a reservation.

The early bird deadline is Sept 28th. So book early.

If you have any questions regarding the registration process or the event contact The Geo Group Corporation.

Click on the link below to register for the conference.

2013 Testimonials

"Great speakers."
"I learned so much."
"Keep it going."
"Enjoyed looking at the (translation) process."
"Now I know how to manage my client reviewers."