Social Media 101: Basics of Social Media
9:30 - 10:00 am Registration
10:00 - 12:00 pm Social Media101
12:00pm Q&A
Most small business are using social media to promote their business. This class is a beginner’s look at how your business or non-profit can start thinking about using social media marketing. You will learn why it’s important, how engagement marketing factors into your business, and basic information on each channel. You will learn:
- How your potential customers are also using social media to help make purchase decisions
- How building brand awareness and engagement bring repeat customers
- Learn about the engagement marketing cycle and the role it plays in small business marketing
- Understand the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest and which is right for you.
- What kind of content to post on social media
- How to plan your content in advance
- How to get started with social media marketing by creating a Business Facebook page
Learn, and spend time after for Q & A.