Join us for an informative half-day workshop and discover email marketing best practices. Our 3 dynamic speakers will help you discover the importance newsletters and announcements, followed by a session on content marketing, and we will conclude with an informative session on the new Canadian Anti-Spam Legislation (CASL). |
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8:30 am - 9:00 am - Registration / Coffee Table |
9:00 am - 9:45 am - Newsletters & Announcements Presented By: Vito Marchese, Authorized Local Expert with Constant Contact Newsletters and Announcements have become a core source of new business opportunities for many small businesses. This session will reveal insider tips to help you improve your open rates, grow your list, develop higher response rates, and grow your clickthrough rate. See how images, subject lines, timing and social integration can make a huge difference in the success of your email marketing campaigns. We'll Discuss: • The different types of newsletters and announcements |
Newsletters and Announcements have become a core source of new business opportunities for many small businesses. This session will reveal insider tips to help you improve your open rates, grow your list, develop higher response rates, and grow your clickthrough rate. See how images, subject lines, timing and social integration can make a significant difference in the success of your email marketing campaigns.
9:45 am - 10:40 am - Content Matters More Than You Think! Presented By: Barb Sawyers, Sticky Communication Many organizations dive into their newsletters and email campaigns enthusiastically only to become distracted, disorganized and disenchanted. Having a proper plan for your content is critical for success in today's digital marketplace. This session is ideal for anyone who has ever asked 'what do I say' and 'what do people want to read'. We'll Discuss: • Staying on track with an editorial calendar that balances readers' interests |
10:40 am - 11:00 am - Break / Q&A with speakers |
11:00 am - 11:45 am - Permission Marketing Best Practices & the new Canadian Anti-Spam Legislation (CASL) Presented By: Julie Card, SuiGenesis The new CASL legislation went into effect in July 2014. Attend this session to learn how marketing has changed and what you need to do in order to comply with the requirements of this legislation while ensuring your email and online activities generate results. We'll Discuss: • What is CASL and what it applies to |
11:45 am - 1:00pm Lunch Break / Stop by the Constant Contact 'Experts Table' to ask questions and get personalized marketing advice |
1:00 pm - 4:30pm Join us for an afternoon of networking! |
Seminar attendees can stay for the "Etobicoke MEGA Networking Event' happening from 1:00pm - 4:30pm. Please note a $10 fee applies for the networking event. More information is available at: www.bit.ly/2014etobicokemeganetworking |