Contact
Heather Jackson
Constant Contact New England
hjackson@constantcontact.com
Heather has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing. She has owned 2 small business of her own and has been a lifetime volunteer for various non-profits. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, growing sales, increasing ROI, and driving repeat business and customer loyalty.
Would you like to grow your business, develop solid customer relationships and ultimately make more money? Join us for this FREE session to learn how to find more leads and minimize cold calling and then develop solid relationships with your contacts using simple digital marketing strategies.
In the BBJ Smart Reader Session, you will learn key tips from the Boston Business Journal staff, including:
- How to utilize the BBJ to enhance your business intelligence
- Techniques for finding what you need from the BBJ in less than 30 minutes each week
- Business information to help you achieve your sales goals
- How to recognize sales leads within news stories and features
- How each section of the paper can help you grow your business
- How to use this information to support your networking efforts and expand your business network
In the Constant Contact session, presented by Heather Jackson, Director, Regional Development, Constant Contact you will learn how to take your contacts and apply simple digital marketing strategies to grow your business.
Email Marketing for Success: Simple Strategies w Social
Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
- Why Email Marketing works and how to use it for your own business
- What to write about in your email campaign
- Subject line best practices, and when to send your newsletter
- The importance of understanding how connected email and social media are…they have to be done together
- Additional tools that accelerate your success
Join us and learn some great new strategies to help your email and social media efforts be more effective components of your marketing toolkit.