Build Your Business with Email & Social Media
AND How To Increase Attendance At Your Next Event

These two FREE seminars are being presented by - Birmingham SCORE; Baker, Donelson, Bearman, Caldwell & Berkowitz, PC; Birmingham Business Alliance-Minority and Small Business Development; and the City of Birmingham Office of Economic Development - on Thursday, October 29th. The afternoon will consist of two 90-minute sessions.
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Here is a description of the first 90 minute session:

BUILD YOUR BUSINESS USING EMAIL & SOCIAL MEDIA

Both email marketing and social media have become core components of marketing and growing your business. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. And when you add social media to the mix, you dramatically increase the effectiveness of your email marketing.

This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

• The different types of newsletters;
• What to write about in your newsletter and how to use images;
• How to get your emails opened;
• Subject line best practices, and when to send your newsletter;
• The importance of understanding how connected email and social media are;
• When to send your newsletter;
• Additional tools for building your list and improving your productivity;
• And MORE ...

 Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types - newsletters and announcements.

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Here is a description of the second 90 minute session:

HOW TO MARKET AND INCREASE ATTENDANCE FOR YOUR NEXT EVENT 

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. And it's the time of year when a lot of organizations, businesses and individuals are planning events.

When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.

Please note: This session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process.

Attendees of this presentation will learn:

• The different types of event you might run;
• Setting a goal for your event;
• Promotion of your event (including a sample promotional timeline and activities);
• Set up an effective online registration process;
• Timing your promotion;
• Creating a communication schedule;
• To charge or not to charge;
• Post-event activities you can’t forget

Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.

Register Now!

These seminars are presented by Mike Coleman. He is s a web consultant, speaker, and author who works with organizations, business owners, and professionals who want to create a stronger web presence, communicate their message to their target market more effectively, and make better use of their time and resources to grow their business. He is a Constant Contact Authorized Local Expert (ALE) and provides email marketing and social media seminars across the state of Tennessee and surrounding region teaching best practices. His business services include content development, SEO, Email marketing, social media, and web design.