Contact
Heather Jackson
Constant Contact New England
hjackson@constantcontact.com
Heather has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing. She has owned 2 small business of her own and has been a lifetime volunteer for various non-profits. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, growing sales, increasing ROI, and driving repeat business and customer loyalty.
A born entrepreneur, Bryan Caplan earned his sales and marketing stripes in both the corporate and SMB worlds. After seeing the good and bad of online marketing consultants, Bryan opted to leave Corporate America and started BJC Branding in 2010 with the goal of both educating his clients and positively impacting their businesses.
Bryan is one of the nation’s first Constant Contact Master Certified Local Experts, leveraging Constant Contact’s entire suite of online marketing tools to drive visibility and revenue to his clients. Bryan has also carved his niche as a professional speaker, presenting online marketing workshops and seminars throughout New England.
Session 1: Getting Started with Email Marketing incl. Building Your Contact List
Presented by Heather Jackson, Director, Regional Development, New England
This is a live, guided demonstration on the tools and features inside Constant Contact’s email marketing system. In this time-efficient, highly practical session, you will learn the basics so you can get going with your own email marketing, incl:
- Setting up your Constant Contact account
- Creating an email campaign and editing a template
- Branding your emails with your logo, colors and photos
- Creating content that people want to receive and read
- Importing your email list into your constant database
- Building Your Contact List
- Tracking and interpreting your results
It is strongly suggested that attendees have a Constant Contact account or a free 60 day trial. Click here to start your free trial or open an account (If you've been putting it off, now is the time to TAKE ACTION and get started!) Attendees will leave with real tools to get going on their first email campaign.
Session 2: Facebook for Business, incl. Advertising, Offers and Promotions
Presented by Bryan Caplan, Master Certified Local Expert and Owner BJC Branding
In this session we will look at how you can integrate your email and Facebook campaigns, including offers and promotions plus Facebook advertising. We'll look at:
- Goals and objectives of offers, the three things small businesses should look for in a deal, and the myth of quantity vs. quality
- 5 steps to a great offer (set the goal, select the type of offer, creation and control, distribution/promotion, results/follow-up)
- A live guided demo to help you start building your own offer and understand the 5 Don’ts of Deals
- Advertising on Facebook incl. a live look at a Facebook Ads Manager with expert hints and tips for making your ad campaign successful
Bonus Session: Round Table with Mentors
Attendees will be able to break out into small groups with Constant Contact experts and mentors to ask the questions and get the answers you need to execute your own email campaign or promotional offer. Local experts will be available to answer your questions about all things social media and digital marketing, specific to your very own Constant Contact account or Facebook page.
