Contact
Heather Jackson
Constant Contact New England
hjackson@constantcontact.com
Heather has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing. She has owned 2 small business of her own and has been a lifetime volunteer for various non-profits. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, growing sales, increasing ROI, and driving repeat business and customer loyalty.
Would you like to grow your business and learn about tools to make your life easier? Join us for this FREE session to learn how to use tools and expert marketing techniques provided by Constant Contact and The Boston Business Journal.
In the BBJ Smart Reader Session, you will learn key tips from the Boston Business Journal staff, including:
- How to utilize the BBJ to enhance your business intelligence
- Techniques for finding what you need from the BBJ in less than 30 minutes each week
- Business information to help you achieve your sales goals
- How to recognize sales leads within news stories and features
- How each section of the paper can help you grow your business
- How to use this information to support your networking efforts and expand your business network
In the Constant Contact session, presented by Heather Jackson, Director, Regional Development, Constant Contact you will receive a guided tour of the Constant Contact email marketing program including expert tips and advice on email marketing best practices with a bonus session on effectively growing your contact list.
Getting Started with Email Marketing incl. Building Your Contact List
This is a live, guided demonstration on the tools and features inside Constant Contact’s email marketing system. In this time-efficient, highly practical session, you will learn the basics so you can get going with your own email marketing, incl:
- Setting up your Constant Contact account
- Creating an email campaign and editing a template
- Branding your emails with your logo, colors and photos
- Creating content that people want to receive and read
- Importing your email list into your constant database
- Getting new subscribers by adding sign-up boxes to your website and emails
- Tracking and interpreting your results
It is strongly suggested that attendees have a Constant Contact account or a free 60 day trial. Click here to start your free trial or open an account (If you've been putting it off, now is the time to TAKE ACTION and get started!) Attendees will leave with real tools to get going on their first email campaign.
Bonus: You’ll also learn ideas and strategies to capture new contacts, grow your list and take action to help move your business forward. Building and maintaining your contact list is a constant work in progress; we'll help make it easy for you.