Wednesday October 29, 2014 from 10:00 AM to 6:00 PM EDT
Add to Calendar 


Constant Contact InnoLoft 
Waltham, MA  



Christina Hug 
Small Business Web 

SBWeb Summit East 

At SBWeb Summit East, Yodlee Interactive is hosting a panel: How APIs are Driving Innovation in Small Business Solutions on Oct. 29th at 11:00am.  

Small businesses drive almost 50 percent of US private-sector employment and contend with many of the same issues as big businesses, with far fewer resources. Operating in competitive markets with razor thin margins, many are struggling with a host of financial tasks, including managing cash-flow, collecting accounts receivables, forecasting future funds, managing business travel and expenses, and better access to capital.

Due to gaps in current small business banking solutions, non-banking technology providers are answering the call with services like SMB lending, online and mobile payments, electronic invoicing and payments, cash flow forecasting, travel and expense management, and account aggregation. In this panel, we will discuss the tremendous opportunity in small business app development featuring experts from Concur, Kabbage and Yodlee. 

Questions Answered:
1.  Why should SMBs care about Application Programming Interfaces (APIs)?
2.  How are financial tech innovators solving challenges faced by SMBs by leveraging APIs?
3.  How have Concur and Kabbage used Yodlee Interactive APIs for innovation and growth?
4.  What opportunities are available for entrepreneurs and SMB leaders?
5.  Where do SMB leaders start if they want to take advantage of APIs?  

We are dedicated to providing more opportunities for our community to network, make deals, and learn from each other. Spend the day with the partnership, integration, marketing, and executives of cloud companies selling to small businesses.

The SBWeb Summit East will be a one-day event on October 29th with a cocktail hour meet-and-greet taking place October 28th. There will be a mix of informal sessions, networking, and a keynote from Constant Contact’s Chairman, President, and CEO Gail Goodman.