Jennifer Preslar 
Michigan Assoc. of Broadcasters 


Thursday November 20, 2014 from 1:00 PM to 3:00 PM EST

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Michigan State University or Online! 
Michigan State University
Communication Arts and Sciences, Room 145
East Lansing, MI

Driving Directions 

It’s NOT About You! Reading Customer Buying Languages

Presented by Jim Mathis

Thursday, November 20 1pm-3pm

and Communication Arts & Sciences Building, Room 145,
Michigan State University

Prospects don’t understand your sales speak, and you probably don’t speak their buying language.  Guess what… It’s NOT about you!  It will always be about your customers and prospects. Here’s the good news… any account executive can learn to adapt to and read different customer buying styles.

Gain the competitive advantage and improve effectiveness of your sales calls. Learn effective skills to become a better presenter-seller and enhance sales of attendees through improved, personalized techniques and strategies. You will learn tactical techniques, scripts and experience in selling to anyone anytime. Insights gained are used to: listen better to prospects, create successful sales strategies, increase client receptivity, tailor sales presentations, get beyond the gate-keeper, negotiate effectively and close more sales.

YOU WILL LEARN TO: Enhance listening skills, improve sales performance, increase profitability and close more sales.

Attend in-person OR online!

 MAB Member cost: FREE!!! 
Non-Member cost: $150

About the presenter:

JIM MATHIS is an international Certified Speaking Professional (CSP) and best-selling author. He has been presenting, leading conferences and consulting for over 30 years. Jim helps business leaders who want different results in a changing economy.  Jim believes the economic climate is very different... and you should be, too!  He presents globally on leadership and competing successfully in a consumer-empowered marketplace.  Jim is the author of the best-selling book: "Reinvention Made Easy: Change Your Strategy, Change Your Results" as well as "Reaching Beyond Excellence" and "Reinvention 101". Jim has also authored Lead Trac Management Training Workshop for facilitated leadership training.