invites you to the

2014 Bicycling Event Directors Conference:

One and Two Day Events

Mid-Atlantic States

* December 6th * The Ethical Society Building * Philadelphia, PA *


Saturday December 6, 2014 from 9:00 AM to 4:30 PM EST
Add to Calendar 


The Ethical Society Building
1906 Rittenhouse Square
Philadelphia, PA 19103

One (1) mile from 30th Street Station

Discount parking available

Driving Directions 


Nancy Maier
Join cycling event directors and organizers for a one day conference to learn how to better market, plan and run your cycling event. Over the past 15 years more than 150 charity and community cycling events have been developed in the Mid-Atlantic States. We will join together to share best practices and learn from successful marketers and risk management experts on ways to make your event bigger and better in 2015.
Our speakers will include, Pat Cunnane, president of Advanced Sports Int/ Fuji Bicycles, sharing his insights on the economic impact of biking and role we can all play in advocating for better biking in our communities; Joseph Piscitello, from Piscitello Law   discussing importance of risk management and creating safe cycling environments for our riders and Stephanie Genuardi, marketing communications manager at Advanced Sport Int, leading a session on marketing with limited resources. And Jim Sayer, Executive Director of Adventure Cycling Association located in Missoula, Montana will discuss trends in Bicycle Tourism and working to connect with bike tour companies and bike businesses.

Registration Fee$65 covers the cost of the conference and lunch

Pat Cunnane, a tireless advocate for cycling and cyclists, is President and CEO of Advanced Sports International (ASI), which includes Fuji, Kestrel, SE and Breezer. Pat is a Philadelphia native and six-time winner of the Philadelphia Commuter Race. Pat serves as Vice Chairman of the Board of People for Bike, a national advocacy organization. He is also Chairman of the National Foundation for fitness Sport and Nutrition. Pat has received multiple awards for his advocacy efforts, including the Bicycle Product Suppliers Association’s “National Advocacy Award” and  the "Bicycle Industry Leadership Award" by the League of American Bicyclists
 Joseph T. Piscitello, a native of Pennsylvania, has built a 30 year personal injury legal practice which specializes in cycling law.  He is uniquely suited to represent cyclists as he combines litigation experience along with the cyclist perspective; he founded PA Master's Cycling Team which competes nationally. Joe knows the potential dangers posed by poorly marked and maintained roadways which may contribute to deadly accidents between motorists and cyclists. Piscitello Law sponsors road and cross races in the region along with the Philadelphia Bicycle Coalition.

Stephanie Genuardi is the Marketing Communications Manager at Advanced Sports International (ASI), parent company of cycling brands Fuji, SE, Kestrel, Breezer, and Oval Concepts. Over the past four years, she’s helped to significantly grow ASI’s brands – both locally and across the globe. Since taking over the Fuji Facebook page in August of 2011, the page boasts 50,000 new fans. She’s also managed three recent product launches that have dramatically elevated the Fuji and Breezer brands – formulating the messaging, directing video and website production, writing press releases, providing direction for collateral, and overseeing the launch events. With a background in journalism, Stephanie also coordinates editorial reviews and product placement opportunities, produces sponsored athlete content, and oversees all brand communication.

Jim Sayer is the executive director of Adventure Cycling Association. Their mission is to  inspire and empower people to travel by bicycle and is the premier bicycle-travel organization in North America with more than 35 years of experience and 47,500 members. They produce bike -friendly routes and maps which  cover over 42,000 miles for the Adventure Cycling Route Network. In addition, they lead over 100  bike tours  and instructional courses each year. Adventure Cycling produces the award-winning Adventure Cyclists magazine and uses the proceeds from tours, map sales, membership and donations to advocate for better biking and bike travel in North America

Register Now!

If your registration information does not register or connect with Paypal  please try a different browser (they are having some issues with Internet Explorer and registration does not work with IE 11) or contact at  I apologize for this inconvenience.

We accept credit cards or you can mail a check made out to

                Nancy Maier
                125 West 72nd Street, #3F
                New York, NY 10023

**Please register  to assure a spot for the conference.**


Conference Schedule:    

8:30 am                       Check-in   

 9:00 am                     Welcome with Mayor Nutter's office

9:30 - 10:30 am        Keynote - Economic Impact & Advocacy

10:45 - 11:30 am     Session 1- Marketing without a Budget

11:45-12:30 pm        Session 2-Connecting with Bicycle Tour Companies & Businesses; Trends in Bicycle Tourism

12:30 - 1:30 pm          Lunch and Vendor                                                              Visit!

1:30 - 2:30 pm         Session 2 -  Risk Management

2:45 - 4:00 pm         Session 3 - Event Logistics and Fundraising Models

**session topics and schedule may change** held our inaugural Bicycle Event Directors Conference in New England in March 2014. The participants and speakers benefitted from the sessions and meeting one another.

"I thought your conference was a success.  I found it very informative and it was nice to bounce information around with other directors.  It also gave everyone an opportunity to do some networking.  The things I found interesting were the different opinions of the directors on how much to chaarge and if there should be fundraising minimums.  Also, the first speaker was very good with lots of info."


" I thought the conference was terrific.  Your choice of speakers was excellent and I liked that you kept the meeting moving.  You covered a great variety of topics which made it interesting and the material was probably relevant to everyone in attendance."

"I think you did a wonderful job pulling this convference together.  All the speakers were worthwhile and I learned something at each session.  I look forward to putting bike riding practices that Richaard spoke of into practice."

"Overall, great job and well worth it - you did a really nice job moving the agenda on in a very professional and friendly way - thanks for that!!"

"I enjoyed it and found it quite beneficial. We are only in our second year and came away feeling we were mostly doing the right things."

"Thanks so much for hosting the conference. I found learning about risk management the most useful. Most parts of planning an event are fun and exciting, but there's also the reality that we have an obligation to make sure the participants are safe and our organization is protecting"