12-15-2014 

Marketing Research - The Guerrilla Way for Small Business

Overview: 

For any business, whether start-up or on-going, decisions should be based on the needs, wants, wishes, desires and emotions of customers and prospects. You’ll learn:

*    The value of seeing your business from your customer's point of view    
*    Questions to ask in determining marketing actions you can afford to take.
*    The most effective research approaches

Is this workshop for you?  If you answer YES to the questions below you need NOT attend!

1)   Do you know everything your customers need and want from you and your business to keep them loyal?

2) Do you know what you can communicate to your customers so they'll pay more for your products/services....and be happy about it?

3) Do you know with certainty why your prospects buy from your competitors rather than you?

4) Do you feel the best approach for growing your business is doing exactly the same things as you've done in the past?

Description:

Areas covered in this workshop:

- What it means and why it’s important to look at your business from the customer’s and prospect’s point of view

- Determining the best target market (s) for your business

- Learning how to develop a position for your business that sets it apart from competition

- Understanding how to create the advertising and promotion messages that are most effective in driving sales

- Understanding the essentials of good research as distinguished from misleading research

- Determining what can be done by you and when an outside research professional should be used

Register Now!

Speaker:

Bob Kaden owned and grew two marketing research companies and has conducted over 4,000 research studies for businesses both large and small.  He is the author of Guerrilla Marketing Research and More Guerrilla Marketing Research, books that explore how small companies and entrepreneurs can economically tap into the mind set of their target markets