PRSA Gulf Coast Chapter October 2014 Lunch N Learn
Transmedia Storytelling & the Media Cloverleaf: Building Community in a World of Infinite Media Options
I
n the evolving modern media landscape, it’s crucial to understand the relationship between various news information channels in order to achieve desired communication, marketing and engagement objectives.
In addition to leveraging traditional outlets, owned content must be developed and optimized to resonate in digital and social communities.
David Almacy, a senior vice president in Edelman’s Digital Public Affairs practice will assess the current media environment, provide a general overview of the Media Cloverleaf, discuss best practices, address potential pitfalls and challenges in this timely presentation.
David brings over 15 years of experience at the intersection of government, public relations, marketing, politics and digital communications. He has been a frequent speaker at PRSA International conferences and his clients include Hilton, Adobe, Walmart, Micrsoft and Pepsi. Prior to joining Edelman, David was the White House Internet and E- communications Director under President George W. Bush.
Tuesday, October 21,
11:30 a.m. at Avow
1095 Whippoorwill LaneNaples, Florida 34108
The luncheon will be held in the Inspiri Community Center. Park in the main lot and enter through the main doors to the hall
Schedule:11:30 a.m. - 11:55 a.m. Networking
11:55 a.m. - 12:20 p.m. Lunch
12:20 p.m. - 1:00 p.m. Presentation
Cost:
$27 PRSA Members
$31 Non-Members
$29 Non-Profits
$17 Students
*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, October 18th. No cash is accepted at the door. Checks are accepted and must be provided at the time of the luncheon. No shows will be billed if no prior notice given.