Where
Constant Contact Workshop Room at theMeadowlands Regional Chamber of Commerce
301 Route 17 North, 2nd Floor
Rutherford, NJ 07070
Driving Directions
Presenter
Bonnie Kantor is the president of Pressing Issues, a professional web solutions and digital marketing agency located in Metuchen, NJ since 1992. She is a geek disguised as a people-person who works in Dreamweaver, Flash, Photoshop, Illustrator, and InDesign. Bonnie also is a whiz in any program in the Office Suite.
Bonnie is a Director-Consultant at BNI (Business Network International) and has served on several non-profit organization boards. In addition to her role as Authorized Local Expert for Constant Contact, she is a Solution Provider for Accrisoft, a content-management software system and for Blue Genesis, a web-hosting companyA first-born control-freak, Bonnie is a super organizer who pays attention to every detail.
Join us for our Lunch and Learn!
Free Lunch Provided!
Campaigns That Drive Action – Newsletters & Announcements
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• What types of additional tools might be useful
Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Getting Started with Email Marketing
This is a live, guided demonstration on the tools and features inside Constant Contact’s email marketing system. In this time-efficient, highly practical session, you will learn the basics so you can get going with your own email marketing, including:
- Setting up your Constant Contact account
- Creating an email campaign and editing a template
- Branding your emails with your logo, colors and photos
- Creating content that people want to receive and read
- Importing your email list into your constant database
- Getting new subscribers by adding sign-up boxes to your website and emails
- Tracking and interpreting your results