Contact
Heather Jackson
Constant Contact New England
hjackson@constantcontact.com
Heather has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing. She has owned 2 small business of her own and has been a lifetime volunteer for various non-profits. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, growing sales, increasing ROI, and driving repeat business and customer loyalty.
Rock Your Holidays: Marketing for this Special Season
It’s that time of year – the hustle and bustle of the holiday season is upon us. There is no better time to reach out to your customers, bring new clients in, and boost repeat and referral business! Whether you have a retail shop, provide a specialized service or work business-to-business, or have a nonprofit in need out outreach, this workshop will provide simple, practical tips for closing out 2014 on a high note. Participants will learn:- How to leverage social media to engage new and existing customers
- Which promotions and special offers work for your business right now
- best ways to drive response from your emails and social posts
- Easy strategies to keep your offers looking good on a cell phone or tablet
- How to create and manage a campaign for the holidays (it’s easier than you might think!)
- Create a simple playbook to plan your marketing activities all season long
- Most importantly, how to measure your results to get more out of your effort along the way
The Power of Customer Feedback & Survey:
Get valuable insights to help drive your success in 2015
What if the answer to one simple question could help you increase your revenue by 20%? or could help increase your donor base by 10%? As you plan for 2015, customer feedback can be an extremely valuable tool. This is a great time of year to reach out to your currrent and potential customer base to get the insight you need for success.
Attendees of this session will learn:
· The importance of listening and how to set your survey’s objective
· How to develop good questions and the right survey length
· Three different considerations for when to survey and how to think about which parts of your audience to survey.
· What to do with the results once you have them.
Join us and learn some great new strategies to help develop a year end survey and get the feedback and insights you need from your customers, donors, clients or supporters.