About Your Presenter:
Liz Harsch of Tailor-Made Advertising has been helping small businesses make more of their marketing budget since 1988. She has been awarded by Constant Contact as an All Star Email Marketer and an Authorized Local Expert to present Email and Social Media Workshops and offers other Small Business Workshops. For more information to improve your traditional or online marketing program contact Liz at Tailor-Made Advertising by email at liz@adteamla.com or by phone at 310-791-6300.
Thursday, December 4th 9:00am - 1:30pm
Hands-On Laptop Bootcamp: Create Online Promotions That Work ($139) 9:00am-1:30pm
Includes FREE Workshop
#Rock Your Holidays — Social + Email Promotions 9:00-10:30am
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When: Thursday, December 4, 2014 9:00am - 1:30pm
Where: National University 3390 Harbor Boulevard, Costa Mesa, CA 92626
Hosted by: SCORE, Tailor-Made Advertising - Constant Contact Local Expert
Parking available
Please bring a business card for admission.
Presenter: Liz Harsch of Tailor-Made Advertising (Constant Contact Authorized Local Expert)
- 8:30 am - 9:00 am Registration/Networking
- 9:00 am - 10:30 am #Rock Your Holidays — Social + Email
- 10:30 am - 1:30 pm Hands-On Create Promotions That Work Laptop Bootcamp (lunch included)
What you'll learn:
Did you know that the last 2 months of the year and first month of the year represent 60% of some businesses’ income and more for non-profits? So Rock your holiday season by learning to reach out to your customers, get leads, and boost repeat and referral business! Whether you are a retail shop, sell business-to-business or have a nonprofit, this workshop will provide simple, practical tips for using social media, promotions and campaigns to close out 2014 on a high note. Participants will learn:
- How to leverage social media to engage new and existing customers
- Which promotions and special offers can work for your business right now
- Best ways to drive response from your emails and social posts
- Easy strategies to keep your offers looking good on a cell phone or tablet
- Create a simple playbook to plan your marketing activities all season long
- How to measure your results to get more out of your effort along the way
- How to create and manage a campaign for the holidays and beyond (minimize your time)
Come network and learn. We are all wearing many hats, and we can all share and learn from each other. This session is best suited for beginners in online marketing but all skill levels are welcome. The subject matter is less about technology and more about how to grow your business or organization. Join us – and rock your holidays this year!
Part 2: Hands-On Laptop Bootcamp: Create Online Campaigns That Work ($139) 10:30am - 1:30pm (must attend morning session - lunch included)
Now Get Something Done! Bring your laptop and set up your upcoming online promotions for the holidays and beyond with help from Liz Harsch, Small Business Marketing Consultant since 1988. Liz will help you :
- Strategize and Create & Plan your Upcoming Online Campaigns
- Organize and Create your Social Media Posts To Maximize Your Reach
- Brainstorm On Improving Your Current Plan With Online Tools
- Implement Your Strategy Using Social Media Platforms
- Determine Additional Social Media, Hashtags, Posts, Images To Help
- Spread The Word Using Email Marketing, Social Media, Online Listing & Media Mix
- How to create and manage a campaign for the holidays and beyond. Use your logins, passwords and some online tools like Facebook, Pinterest, Twitter, Email Marketing, Event Marketing & Social Campaigns.
The Format:
Workshop Content & Outline Exercises
- wireless internet connection
- free parking
- expert instructors
- step by step curriculum
What you need to bring:
- Your logins (Website, social media, blog, email)
- Your laptop fully charged ( you must know how to use it)
- Notepad or Excel to chart your results
Note: Part 2 Participants must bring a working laptop with wireless connection and have a current and up to date browser and OS. You must be familiar with your laptop and how to access the internet using your laptops wireless connection. Laptops are required. Tablets and Ipads should not be used. No time will be spent to troubleshoot laptop issues.
Refund Policy: Attendance to Session/Part 2 is paid admission only and is specifically associated with this date and venue. Registration/Payment for part 2 can not be transferred, traded, substituted or refunded. Once you have registered and paid for Part 2, No refunds will be issued. Registrants for Part 2 that subsequently can not attend the paid event, for what ever reason, will not have the cost of the event refunded, traded and or credited, your paid admission will simply be forfeited if you can not attend.
Cost for Part 2: $139 Space is limited, so sign up today!
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This event is sponsored by SCORE Orange County and Constant Contact so there is no fee to attend.
