Business in a Nutshell - Event Marketing Campaigns That Drive Action

One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.

Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process.

Attendees of this presentation will learn:

The different types of event you might run
Setting a goal for your event
Promotion of your event (including a sample promotional timeline and activities)
Set up an effective online registration process
Post-event activities you can’t forget

Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.

About Your Instructor

R. Pamela Adams Alexander is a technology strategist, trainer, speaker, author and the owner of BizLynks Consulting Group, LLC, an Atlanta-based technology consulting firm. Pamela is also the Executive Producer of BizLynks TV Network, an online channel offering business internet TV shows featuring dynamic programming designed to inform and educate entrepreneurs, small businesses, associations and non-profits. With a career that spans over 20 years in Information Technology and Internet marketing strategies, explaining the technical to the “technically-challenged” is what she does best. Pam served as the GA Regional Development Director for Constant Contact from 2007 - 2011, and during that time, presented to over 14,000 seminar and conference attendees. She continues to provide email marketing workshops, speaks regularly at conferences. She has designed programs and trained numerous small businesses, entrepreneurs, associations and nonprofits on how to enhance and improve their businesses through innovative and affordable Internet marketing strategies. In keeping with her tagline, Linking Technology to Business Growth, Pamela's mission is to help businesses increase their productivity and sales through the effective use of technology. Full bio: www.RPamela.com