11/20: Validation Tools for Your Startup

Entrepreneur & Small Business Forum
Educational Lecture Events

Validation Tools for Your Startup

Andrew Ackerman, DreamIt Ventures
Matthew Mausner, Woxxer
David Postolski, Gearhart Law

There is a thin line between success and failure in the startup world. Despite having developed products of considerable value, many do not survive since they have not devoted adequate resources to researching needs of potential clients or competitive threats from their peer group.

Clearly, collecting such information can be difficult in a sector filled with novel products. That said, there are validation methods and tools startups can use to have a greater chance of accurately meeting market needs and assessing the competitive position of their products.

The event is dedicated to helping startups fine tune their product offering and improve their knowledge of the competitive landscape. The topic will be approached from business acclerator, social media, and legal perspectives, and will cover among other issues:
(1) Methods to enhance acceptance of your products by your targeted client base
(2) Tools to evaluate competitive strengths and weaknesses of your peer group
(3) Patent and product differentiation checklist from an intellectual property perspective

Andrew Ackerman is Managing Partner of DreamIt Ventures in New York. DreamIt runs business accelerators in several cities across the country, and recruits promising early-stage companies for intense 3-month programs with mentors, workshops, and speakers who specialize in the sector. In the past five years, DreamIt has helped to launch 157 companies, which subsequently have been able to raise over $175 million in follow-up funding.

Matthew Mausner is Founder and CEO of Woxxer, an internet feedback capture tool that offers businesses the ability to search and filter customer preferences. In particular, Woxxer helps startup businesses refine their 'fit-to-market' strategies by accumulating and segmenting data that apply specifically to theirmarket niche, product, or services. This accelerates a firm's ability to adapt and adjust its offering to the needs of potential clients.

David Postolski is a patent and intellectual property attorney at Gearhart Law. He specializes in assisting entrepreneurs, early stage, and emerging companies with their intellectual property strategy. He evaluates patent applications for competitive proximity, assesses potential licensing value, technical merit, and validity. Further, he works with funding sources to ensure that their investments are free from third-party patent threats.

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