12:15 pm - 1:00 pm  - Registration / Coffee Table / Tradeshow
Arrive Early and visit the following exhibitors:

1:00 - 1:30 pm  -  Build Your Marketing Toolkit

Presented By: Steve Robinson - Area Director, Constant Contact

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible.  But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important.  Uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.  

We'll Discuss:

• Learn what marketing really is (and isn’t)
• Understand how marketing has changed in ways that benefit small businesses
• See the importance of setting goals and objectives for their marketing efforts
• Explore the 4 Pillars of Marketing Success

1:30 pm - 2:15 pm  -  Newsletter & Announcements

Presented By: Vito Marchese, Authorized Local Expert with Constant Contact

At the heart of small business marketing are the campaigns that drive action. Newsletters and Announcements have become a core component of those campaign choices and email is more important than ever. This session will reveal some simple but effective best practices and considerations for the small business seeking to make their email newsletters more effective.

We'll Discuss:
• The different types of newsletters and announcements
• What to write about and how often
• Subject line best practices and the 2-2-2- principle
• Best practices for good email design to achieve optimal open and click through rates

2:15 pm - 2:30 pm  -  Break / Exhibitor Showcase

2:30 pm - 3:15 pm - 3 Simple Steps to Social Media Success

Presented By: Sarah Zeldman, The E-Marketing Maven

If you've ever stared at your screen and wondered,  "How should I promote my business on Social Media today?" then this is the seminar for you! This session is ideal for anyone who has ever asked 'what do I say' and 'how often do I say it'. Join us as Sarah Zeldman, The E-Marketing Maven, explains exactly how to: 

• 3-Step formula for maintaining your company's presence on any social media site 
• Consistently generate ideas for engaging social media posts
• Turn your social media activity into real-world relationship, leads, and sales.
• Save time with insider tips and tools…and more!

3:15 pm - 4:00 pm - Adaptive Search Engine Optimization

Presented By: Peter Jasniewski, President WSI Comandix Marketing

Too many businesses have been affected by the never-ending Google algorithm changes over the last couple of years. In the digital marketing industry, we often get caught up telling businesses and others marketers what they need to do instead of showing them how to do it properly. In this seminar we'll show you how to build an AdaptiveSEO™ strategy for your business.

We'll Discuss:
• The history of Google algorithmic changes and penalties 
• What is Google looking for in 2015 and beyond?
• How to build a sustainable SEO Strategy?
• How to execute it and how to track and measure results?

4:00 pm - 4:30 pm  -  Closing Remarks / Exhibitor Showcase