End of Year Marketing Success Mega Conference!        …End the Year strong and set yourself up for great success in 2015

Join us for a day of social media and email marketing education! Plus, we are going to show you 12 CREATIVE IDEAS For End-Of-Year Success! Promise this will be a fun filled day with Constant Contact Experts!

Social Media 101: Basics of Social Media: Why use it, which channels and what to say. 

Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? We will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 5 most popular social media networks – Facebook, Twitter, LinkedIn, Google+ and Pinterest – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.

12 CREATIVE IDEAS For End-Of-Year Success

It’s not too late to engage with your customers this holiday season. We have a special bonus for you today!  With Christmas, Chanukah and Kwanza just a few weeks away we have a few last minute tips to help you get the most of the holiday season!   There’s nothing small about the holiday season when it comes to small business and nonprofit success. You  want to go into this busy time of year with some goals in mind and a plan to finish the year on a high note.  Join us for 12 Tips for End of Year Success!

Campaigns That Drive Action – Newsletters & Announcements

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• What types of additional tools might be useful

It’s time for you to learn exactly how to build a Powerful Personal Brand that will position you as a high-value professional in your field, and help you expertly promote yourself, expand your networks, and increase sales.

“POWERFUL PERSONAL BRANDING” is a high-impact workshop that will help you identify your core values and personal drivers, and translate them directly into better business communication.  The benefit in your business life will be that you’ll be known for truly standing for something.  And, like any good business brand, more customers and employers will be able to identify with the unique perspective and skills you bring to the party.

This hands-on workshop will give you the branding and communication skills you need to:

• Stand Out From The Crowd, Both Online and Offline;
• Promote Yourself With Greater Professionalism and Confidence; and
• Win More Business 

This workshop will also include practical info on how to use the feature-rich Constant Contact Toolkit to amplify your personal brand via Email, Facebook, Survey Marketing, and Event Marketing.  Get personal branding “Best Practices” direct from Constant Contact and learn to promote yourself and your business like an expert! 

No more playing small! Upgrade your business development strategy, your marketing materials, your social media channels, your resume, your career, and your life with Powerful Personal Branding.

Build Your Marketing Toolkit

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn:

• What marketing really is (and isn’t).
• How marketing has changed in ways that benefit small businesses.
• The importance of setting goals and objectives for their marketing efforts.
• The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
• It’s ok to start small, to start where you already are.

Getting Started with Email Marketing

This is a live, guided demonstration on the tools and features inside Constant Contact’s email marketing system. In this time-efficient, highly practical session, you will learn the basics so you can get going with your own email marketing, including:

• Setting up your Constant Contact account
• Creating an email campaign and editing a template
• Branding your emails with your logo, colors and photos
• Creating content that people want to receive and read
• Importing your email list into your constant database
• Getting new subscribers by adding sign-up boxes to your website and emails
• Tracking and interpreting your results

Making the Case for Mobile

Today, lots of consumers are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases. Small businesses and nonprofits who start embracing mobile now will be the ones best able to compete. Let us help you understand this mobile transition so you don't get left behind.

In this session we'll be covering:

1. Why you can't ignore mobile even if you think your customers aren't using it 
2. How mobile is the new reality for small businesses and nonprofit organizations 
3. How small changes to your current marketing can make all the difference
4. What you can do today to become more mobile-friendly  

Social Media 102: You’re Social, Now What?

Making Social Media Work for YouYou’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

Are You LinkedIn or Linked Out?

How are you positioned with the 277 million + people on LinkedIn? Do you stand out from the crowd? Do you routinely mine this database to find new business opportunities?

You'll learn tips on:

• The must-have elements of your personal profile
• What Groups you should join-Your personal profile vs. the company page profile
• How to prospect the database for new opportunities
• How to move your prospecting to auto pilot
• How nonprofits can benefit too

Inbound Marketing: Revealing the New Marketing Funnel 

Gone are the Madmen days of Don Draper and scotch fueled marketing campaigns. Social Media has ushered in a new world that puts the customer at the center of everything.  In this world, Radio, Television, Direct Mail and Cold Calling are no longer the best options for attracting and keeping customers. In order to grow your business you need quality content that will appeal to your target audience, build relations, and convert them into customers. 

This break-out session will help you understand the new inbound marketing funnel; how to drive traffic to your website and blog to build your business.  

We will be covering:

• Why traditional marketing is no longer as effective in a Social Media driven world
• Who the New Consumer is and how their purchasing decisions are being influenced
• How to change your marketing techniques to grow your business
• How great content will attract the right buyer – at the right time
• How loyal customers will advocate for your brand and generate referrals
• Handout: Building your inbound marketing funnel
• Handout: Content creation exercise 

Engage More Clients Through Your Website: Quick Tips 

Learn how to capture more clients by making your website work for you. These simple tips will help you generate new business opportunities via web (and email), while delivering better service to clients.

Do You have a Value Proposition? Learn how to uncover it for you and your business. 

• It makes you focus on aspects of your business and initiatives that make the biggest difference
• It helps you avoid wasting time, money, and energy
• It helps you develop the most persuasive marketing concepts
• It gives you the right basic wording for marketing messaging
• It shows you how your customers view you and your products
• It reveals the connections between your product and your prospects’ goals
• It gives you confidence!!!!