Living with CASL - Post Legislation 

Ever since Canada's Anti Spam Legislation (CASL) was introduced on July 1, 2014, organizations engaged in e-mail marketing have had to live by a new set of rules. Please join our panel of experts, which includes a privacy lawyer and two marketers who have developed and implemented CASL strategies and processes. They will present on some of the most effective tactics they have employed and difficult questions they have considered in working to ensure compliance with this legislation in their organizations. There will also be ample time for audience members to ask any questions they might have, moderated by LMA Board Member Lynn Foley. 

About the Panelists: 

Paul Armitage, Partner, Gowlings LLP

Paul Armitage is a partner in the Gowlings Vancouver office practising in the Intellectual Property and Technology Law Groups. His practice focuses on e-commerce, privacy law, cloud computing, procurement, technology licensing, outsourcing, and commercial contracts.  Paul is consistently ranked by leading legal directories The Best Lawyers in Canada and Lexpert as a leader in the fields of Computer and IT and Technology law.

Julie Stratton, Marketing and Business Development Manager, Davis LLP

With over 15 years of experience in the legal marketing industry, Julie has enjoyed a distinguished career helping law firms in Canada and the UK achieve their business goals by leading various strategic marketing and business development initiatives. Her extensive knowledge in legal marketing spans multiple facets, including the establishment of a streamlined pitch and presentation process, a major corporate rebranding effort, and various other initiatives.  Before recently joining Davis LLP, she was the Business Development and Marketing Manager at Harris & Company LLP. 

Davinia Yip, Information and Digital Media Specialist, Davis LLP

Davinia Yip is an information and digital media specialist at Davis LLP. She manages the firm’s digital communication channels and marketing database, including the coordination of the firm’s CASL policy and strategy for compliance. She prefers dealing with spam on a plate.

 

About the Mediator:

Lynn Foley, Principal and Co-Founder, fSquared Marketing

Lynn Foley is a client relationship management and marketing veteran with expertise in business development, client management, digital strategy, brand visibility and leading highly effective teams in complex organizations. She is Principal and Co-Founder of fSquared Marketing, a legal and professional services marketing consulting firm that prides itself on offering practical, measurable and proven solutions to challenges faced by clients on a daily basis.

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