Presented by: RICH BROOKS, President of Flyte and Founder of the Agents of Change Digital Marketing Conference & HEATHER JACKSON, Director of Regional Development at Constant Contact in New England
Contact
Heather Jackson
Constant Contact New England
hjackson@constantcontact.com
Heather is the New England Area Director of Regional Development for Constant Contact. She has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing, and has owned 2 small businesses of her own. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, growing sales, increasing ROI, and driving repeat business and customer loyalty.
Rich Brooks is founder and president of flyte new media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media. He presents and blogs on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell. He is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com. He is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing. He runs The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social & mobile marketing. He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.
Digital Marketing Workshop:
Rock the Holidays with Tips on Growing Your Contact List plus The Blueprint for a Website that Builds Your Business
Rock Your Holidays with a Great Promotion
Presented by Heather Jackson, Director, Regional Development, Constant Contact
It’s that time of year – the hustle and bustle of the holiday season is upon us. There is no better time to reach out to your customers, bring new clients in, and boost repeat and referral business!
Whether you have a retail shop, provide a specialized service or work business-to-business, or have a nonprofit in need out outreach, this workshop will provide simple, practical tips for closing out 2014 on a high note.
Participants will learn:
- How to leverage social media to engage new and existing customers
- Which promotions and special offers work for your business right now
- Best ways to drive response from your emails and social posts
- Easy strategies to keep your offers looking good on a cell phone or tablet
- How to create and manage a campaign for the holidays (it’s easier than you might think!)
- Create a simple playbook to plan your marketing activities all season long
- Most importantly, how to measure your results to get more out of your effort along the way
The Blueprint for a Website that Builds Your Business
Presented by Rich Brooks, Flyte New Media
Do you have an underperforming website? Or no website whatsoever? In this session, you'll learn exactly what you need to create a website that will increase your online visibility, drive more qualified traffic to your site, and convert that traffic into leads and business.You'll discover simple changes that will help you rank higher in the search engines. See a straight forward approach to social media that will engage decision makers. And you'll discover how you can get more of your site visitors to fill out your contact form, pick up the phone, or "buy now!"
Bonus Session: Tips on Growing Your Contact List
Presented by Heather Jackson
You’ll learn ideas and strategies to capture new contacts, grow your list and take action to help move your business forward. Having an interested and qualified list of contacts, that you can stay top of mind with, is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you easy ways to grow your contact list today!
We will cover:
- Why someone should join your contact list and what’s in it for them
- How to ask people to join your list “face-to-face”
- How to use social media to grow your list
- How to grow your list on your website or blog
- How to use print material to get people to sign up
- How to use events to help grow your list
- How to use incentives and giveaways to grow your list