Building your Online Marketing Toolkit with Email & Social Media

Every business and non-profit should have an online presence and a marketing strategy. Building your online marketing toolkit and growing your business with Email and Social Media Marketing is a must. In this workshop, we will look at today's most effective online marketing tools, strategies, best practices and show real world examples.

This workshop is designed to give small businesses and nonprofits some simple ideas for growing their organizations using email marketing and social media. Topics include what to write about, how to get more people to stop and read your messages and how to get more action, or reaction, to your messages and offers.

We will discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money. This class is best suited for beginners in online marketing and those that want to brush up on today's tools and refresh their ideas.

We will touch on Facebook, using images for higher impact and we will even cover the importance of mobile-friendly content for higher engagement. This is a great class for beginners and smaller organizations looking to accomplish more in less time and with a small budget.

This workshop will focus on how to optimize your email and social media marketing and how to cultivate the relationships that matter most to your business or non-profit.

This will be an interactive workshop featuring "The HUTdogs Hot Seat." During the The HUTdogs Hot Seat portion, we (everyone in attendence) will generate ideas and brainstorm as a group.