Tuesday January 6, 2015 from 10:30 AM to 11:45 AM PST
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San Diego Central Downtown Library 
330 Park Blvd
San Diego, CA 92101

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Presented by: Tracy Petrucci









Tracy Petrucci 

Tracy Petrucci is an online marketing professor at MiraCosta College, as well as an adult education instructor at Coronado, Poway, and San Dieguito adult schools. She runs a small business focused marketing company specializing in social media and online marketing strategies. Tracy loves to empower business owners to understand the available marketing platforms of today, so each business can create a strategy that is unique, efficient, and useful.


Social Media Marketing 101: For Business 

This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts.

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

Core concepts introduced include:

A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest
Within each network:
   -  How to tell if it’s right for your business
   -  What kind of content to create and post
   -  Etiquette
   -  How to tell if your content is working
   - Suggestions on what to do next
∑ Why social media & email marketing must be used together



10:15a Check in and networking 

10:30a Program begins

11:30a Q&A

11:45a Program ends

 When: January 6, 2015  10:30a

Where: Central Downtown Library