Bring Your Brand to Life (Marin)
Have you ever wondered what branding is, and how important it is to your business? This course is an immersion into the brand development process with focus on mission, vision and values to highlight and deliver your brand promise. Learn the fundamentals of developing a brand and creating a strategy that is differentiated, cohesive and aligned with customer needs .
What You will get out of the class:
- Assessing and establishing credibility to mission and vision and determine how the business values will be conveyed through all media channels. As the foundation of brand, this is clearly defining the “what you are” of the business.
- Development of cohesive brand brief inclusive of of tone, voice, visual concepts and marketing engagement strategies.
- Through critiques and development of a creative brief, refine specifics of image, product or service to acquire loyalists, support the brand promise and activate target audiences.
Creating an outstanding customer and user experience, Howard Ronder blends his vision and expertise as a creative director and branding leader with an outstanding ability to effectively collaborate with clients, designers, marketing teams, external creative agencies, and channel partners in the development of big ideas that build brands.
He leverages a unique combination of agency and in-house expertise to align marketing strategies with corporate goals, driving sustainable revenue growth. His diverse and robust expertise spans a spectrum of clients in publishing, wellness, fitness, high-tech, financial, consumer products and experiential marketing.
This 4- part session class starts Thursday, February 5 and will run from 6-9 PM
Cost: $60-$120*
Scholarships are available for this workshop, please call Ruth Kendall at 415-755-1115 to get a scholarship application and a CODE to pay the scholarship deposit when you register.