Where
Science, Industry and Business Library (SIBL)188 Madison Avenue
Between East 34th and East 35th Streets
New York, NY 10016
Driving Directions
Action Plan Marketing: Developing Your Strategy
So you’ve got a great product or service. Now how do you test your idea, build a "minimum viable product," and get customers to buy?
Marketing includes determining your customer’s needs and expectations, creating winning products and services, and brings the customers to you (or your website, your store or your company). Success means having a great marketing strategy both ONLINE and OFFLINE. You will leave this 6-hour, 4-speaker workshop with all the elements to successfully market your business.
First you will identify the issues below. This will prepare you to focus on the best, most effective and within your budget vehicles to use to get your message out to your defined target market.
- How do I determine my customers' needs?
- How do I build a "minimum viable product"?
- Who's my customer?
- How will he/she use my product/service?
- What do they need to know about it?
- What makes it special, different, better?
- How much will they pay?
- How can they sign on, buy it?
Instructors:
Sandy Eames
Marketing/business development executive and consultant with small-to-large 
medical electronics companies. Involved in internet based business-to-business startups with expertise in business plans development. Active volunteer with non-profits. An experienced certified Score mentor, he has expertise in business model development, business plans, outbound marketing, product development, strategic alliances and non-profits.
Jack Cohn
Experienced in leisure time and entertainment industries. Career focused on television/production/ commercial business. Worked on Madison Avenue in the production business for TV commercials. Started his own company and in the 90’s became one of the most profitable and successful TV commercial companies with offices in New York and Los Angeles. Mentoring skills include business operations, strategy, planning, marketing and sales.
Sandra Clayton
A marketing and branding professional who has spent over 20 years working with 
Fortune 500 clients in the financial, pharmaceutical and retail sectors. Her recent clients include worldwide brands such as Jefferies, Metlife, ADP and Stryker. Sandra's expertise and interests include all aspects of the marketing process from initial branding and identity design to the development of integrated marketing campaigns for company and new product launches.
Maisha Walker
The Internet Strategist, Inc. Magazine
Founder and President of Message Medium, a digital marketing agency that
h
elps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 16 years. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University
.
Workshop Fees:
Online registration $89; walk-ins $99. Includes lunch.
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door).