Overview
Instructors:
Elliot Merberg
President ENE Consulting Services, Inc.
Served as President/CEO of large food service distribution business serving restaurants and institutions; senior VP of large company providing financial and marketing services to restaurants nationwide. Assistant professor, Cornell U. School of Hotel Administration.
Elliott is a graduate of NYU and is a SCORE NYC mentor.
William Belida
CEO of 212 Restaurant Consultants
In 2008 while sitting at his kitchen table, formed Restaurant 212. Today, they have partners in L.A, Boston, South Beach and Philadelphia. Overseas they are establishing themselves in Milan, London, Hong Kong, Shanghai and Dubai. 212 Restaurant Consultants is more than just a restaurant consulting firm. In what can only be described as a modern day 'Salon" they team with designers, artists, market makers, fashion icons and entertainment professionals along with restaurant experts and tradesmen to create and brand for clients ideas and experiences they never knew could be done in the food business.
Russell Dash
Pioneer Capital Group
Pioneer Capital Group provides financing solutions to small and mid-size business. PCG specializes in business finance and capitalization services, providing a diverse offering of business funding programs.
Mr. Dash has over 20 years of experience providing financing solutions to the restaurant industry. During his career, Mr. Dash has personally worked with hundreds of restaurant operators. In addition, he has managed a team of Sales Consultants that provided financing to thousands of restaurants throughout the US and Canada.
Paul A. Ficalora
Paul A. Ficalora is a business broker specializing in restaurants and food service businesses, and is associated with Houlihan Business Brokers. Paul is also a commercial realtor with Coldwell Banker Commercial, Scalzo Group as well as a property and casualty insurance broker with Allan M. Block Agency, Inc. Formerly as Executive Vice President of iDine Restaurant Group Paul was actively involved in promoting marketing and financial services to over 3,000 restaurants.
Adam Frank
Tacos Cochinita
Adam Frank is a California native who has been in New York since 2001. After 10 years in the art world he opened Tacos Cochinita in Clinton Hill, Brooklyn in 2011. In May of 2014 he is opening Cochinita Dos in Chinatown. Adam will discuss the trials and tribulations of opening restaurants. Two months after his first restaurant opened, the apartment upstairs caught fire and shuttered the new restaurant for four months. He reopened and is now opening his second location. He will tell his story and what he has learned from his mistakes and successes.
Terry Frishman
Culinary Business Consultant, educator and expert, with an MBA from Columbia University. For over 20 years, Terry has helped launch and grow food business, including a $20MM business for Kraft General Foods and a multi-million dollar business for Sylvia’s Restaurant. Recently, Terry was International Sales Manager for Sarabeth’s. Terry regularly teaches at 3 culinary schools and many industry events, and runs Culinest , her culinary business consultancy.
Workshop Fees:
Online registration $79; walk-ins $89; includes lunch.
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door).