Develop a Winning Marketing Action Plan
So you’ve got a great idea for a product or service. Now how do you turn it into something customers will want to buy?
Having an effective marketing strategy means understanding your customers, offering products that are relevant to them, and connecting with them both ONLINE and OFFLINE.
In this workshop, you will learn how to develop a marketing strategy that wins customers, and identify efficient and effective ways to get your message out by asking some critically important questions
- How do I determine my customers’ needs?
- Who is my customer?
- How do I build a “minimum viable product”?
- How will he/she use my product/service?
- What do they need to know about it?
- What makes it special, different, better?
- How much will they pay?
- How can they sign on, buy it?
Instructors:
Sandy Eames
Marketing/business development executive and consultant with small-to-large 
medical electronics companies. Involved in internet based business-to-business startups with expertise in business plans development. Active volunteer with non-profits. An experienced certified Score mentor, he has expertise in business strategy, business plans, outbound marketing, product development, strategic alliances and non-profits.
Maurice Bretzfield
A serial entrepreneur and a certified Score mentor, Maurice has acquired deep knowledge of Business Management, Financial Planning and Management, Information Architecture and all forms of Internet Marketing. Maurice’s specialties include: Internet Marketing Strategy and Development, Not-For-Profit Shared Value Marketing Initiatives, Internet Technology, Logistics, Design of Complex Integrated Internet Marketing Systems and Outsourcing Management.
Carlos Ronisky
Professor Ronisky brings over 20 years of progressive marketing experience working with both small/medium firms as well as Fortune 500 companies. Among his specialty areas are Marketing Strategy, Brand Management, Social Media Strategy, Direct Marketing, Market Research and Media Planning. He has taught Marketing at the college level since 2001 in such schools as DeVry Institute of Technology and LaGuardia Community College. Currently, he teaches online marketing and management courses at CUNY's School of Professional Studies and Southern New Hampshire University.
Sandra Clayton
A marketing and branding professional who has spent over 20 years working with 
Fortune 500 clients in the financial, pharmaceutical and retail sectors. Her recent clients include worldwide brands such as Jefferies, Metlife, ADP and Stryker. Sandra's expertise and interests include all aspects of the marketing process from initial branding and identity design to the development of integrated marketing campaigns for company and new product launches.
Maisha Walker
The Internet Strategist, Inc. Magazine
Founder and President of Message Medium, a digital marketing agency that
h
elps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 16 years. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.
Proposed Timing
11:00 – 11:20
Sandy Eames: Welcome, late comers and introductions
11:20 – 12:15
Sandy Eames: Developing and Implementing Your Marketing Strategy - Developing an Action Plan
12:15 – 12: 50
Maurice Bretzfield: Making your web site work for you
12:50 – 1:30
Lunch break (bring your own lunch!)
1:30 – 2:00
Sandy Eames and Maurice Bretzfield: Lean Start Up/Agile Product Development
2:00 – 2:10
Break
2:10 – 3:00
Carlos Ronisky: Understanding your customer and how to do market research as a small business
3:00 – 3:50
Sandra Clayton: Creating a Marketing Mix that Works for your Company
3:50 – 5:00
Maisha Walker: Digital Marketing & Social Media
Workshop Fees:
Online registration $79; walk-ins $89.
There will be a lunch break, but no lunch will be provided.
You may bring your own lunch.
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door).