Email Marketing with Constant Contact 

In a world where a growing number of social media sites get most of the marketing attention, email marketing has strengths that should make it part of your marketing mix. Your customers and prospects go to their email inbox every day – usually several times a day. Don’t you?

Email marketing lets you measure results and make changes to be more effective. The first step in email marketing is to choose one of the popular and inexpensive customer relationship management packages, which offer templates that make it easy to get started. They help you deal with the legal issues in the CAN-SPAM Act (a BIG advantage over using a regular email account), provide technical support to help you solve problems, and offer tools to integrate your email marketing with social media.

This FREE workshop will discuss the advantages of using email marketing for business, and present tips on setting up and managing an email marketing account in Constant Contact, SCORE’s email marketing platform partner.

 After attending this workshop, you will be able to…

• Evaluate email marketing as a tool for your business
• Understand the steps to take if you decide to move forward
• And more!

Presenter: Bob Gaynor

Bob Gaynor is business mentor with decades of marketing experience in several industries, including consumer and high tech products. As a marketing specialist, he now helps small businesses reach out online and offline to find new customers. His specialties include B2B marketing, marketing management, email marketing, LinkedIn training, social media outreach, customer presentations, and sales training.

 

Register Now! Click here for a SPC Clearwater campus map: