Keys to Effective Business Writing 

Despite the undeniable power of pictures, videos and other graphics, the ability to write clearly and effectively remains an essential skill in the modern business world. Graphics can illustrate and motive; words can motivate, explain and connect.

While writing mechanics – spelling, grammar and format – are of great importance, the real key to effective business writing is understanding that every letter, ad or proposal, while it may be read by many people is, in fact, a link between the writer and each of the individual readers.

 In this FREE hands-on workshop, the basic concepts will be explored and illustrated in general terms; specific examples of each type of writing will be discussed and then participants will write short passages to be critiqued. A small investment of your time will produce a big payoff: you will learn how to… 

• Insure that both you and the reader understand the precise subject being discussed
• Make clear what you want the reader to do
• Estimate the reader’s familiarity with the subject being discussed and adjust your vocabulary and provide background as necessary
• Insure that the ideas and concepts included in your document are connected to each other and presented in a coherent order and manner
• And more!

Presenter: William "Mike" Schaill

Mike is a published author of six nautical thrillers and hundreds of magazine and newspaper articles on all subjects. He has devoted twenty years to educational publishing; started several other business ventures; is an experienced and avid sailor; and has traveled and raised two daughters.

 

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