When
Monday January 26, 2015
8:30 AM to 10:30 AM CDT
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Email Marketing: Best practices and strategies that get results 8:30 AM - 10:30 AM 1/26
SCORE has partnered with Constant Contact to deliver a series of seminars to educate business owners on several topics related to marketing your business online. The first in this series will be focused on email marketing.
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
- The different types of newsletters;
- Email marketing best practices that get results;
- How to create content that drives action;
- The importance of images and how to use them;
- How to create a compelling subject line;
- When to send your newsletter;
- How to get your audience to open, read, and act on their email;
- How communicating with customers regularly can help a small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty
- And MORE ...
Join us for this FREE seminar and learn some great new strategies to help your email efforts be more effective components of one of the core campaign types, newsletters and announcements.