What You Need to Know About
Digital Marketing for 2015
Lunch- n-Learn
Contact
Heather Jackson
Constant Contact New England
hjackson@constantcontact.com
Heather has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing. She has owned 2 small business of her own and has been a lifetime volunteer for various non-profits. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, growing sales, increasing ROI, and driving repeat business and customer loyalty.
Jeannine O'Neil, Owner JO Social Branding
Jeannine has been using social media and email marketing for 13 years and has offered freelance social media, public relations, web design & email marketing services to small businesses on the North Shore for the past 4 years.
Her passion lies with digital marketing. She loves finding unique ways to represent businesses in the social media realm.
In 2013, she started JO Social Branding offering digital media consulting services to small & mid-sized business owners.
In this workshop, you will discover the latest changes taking place within the top social media platforms and understand how they will affect social media marketing in 2015. Uncover Facebook’s latest algorithm switch and how it will impact a Business Page’s organic views, and communication style. Discover the newest features LinkedIn is rolling out and how to make them work for you and your business. This presentation will also include the top 5 social media trends predicted for 2015 and techniques to incorporate them into your business.
- Changes impacting their social media accounts and how to adjust their marketing strategy accordingly
- The latest trends and how to take advantage of them in their current marketing plans
- How to utilize a marketing play book to properly plan their digital marketing and become more organized for 2015
BONUS Session: 10 Tips for Growing Your Contact List, incl. Facebook Best Practices for List Growth
Lunch will be provided!
