Join us for a Seminar at the

Kean University Small Business Development Center

Topic: 

The Power of Email Marketing: Featuring Social Media Engagement

Registration begins at 9:15am.  We will get started promptyly at 9:30.

9:30am to 11:30am, Liberty Hall Museum at Kean University (green building)

Cost:  $15.  (Free for current Kean University staff and students)

Checks payable to:  SBDC at Kean University.  Mail to:  SBDC at Kean University, Willis Hall, Room 301, Union, NJ  07083.

(Contact Clementina Sanguiliano with any additional questions.  She can be reached at sbdc@kean.edu or 908-737-4220.)

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drive action.At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.

Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.

This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

• Campaigns in general: what is a campaign, types of newsletters

• What to write about in your newsletter or announcement and how to consider using images 

• Subject line best practices, and when to send your newsletter 

• The importance of understanding how connected email and social media are…they have to be done together. 

• What types of additional tools might be usefulJoin us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.Intended

Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know. 

There will also be a “live demo” showing just how easy it is to select a template, populate that template, upload your contact list and get your first email ready for sending. After the seminar, everyone will receive Constant Contact’s step-by-step Email Marketing guide.

Click here to start your FREE 60-day Constant Contact trial and get the most out of our time together!

Register Now! 

Hope to see you there!

Maria Semple, Authorized Local Expert with Constant Contact

 

 

The New Jersey Small Business Development Centers (SBDC) network is partially funded by the U.S. Small Business Administration, and the New Jersey Commerce and Economic Growth Commission and Kean University. SBA's funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested at least two weeks in advance by contacting Kean University, SBDC, 1000 Morris Ave.., Union, NJ  (908) 737-4220