Sesquicen-Tell-It-All 

Were you one of the almost 50,000 who sang “… home means the sage and the pine” for #NevadaSings? Did you raise a glass of Nevada 150 straight bourbon whiskey to toast the Silver State? Perhaps you’re one of the lucky residents boasting battle born pride with a #NV150 license plate.

These are a few memorable examples of the tokens or events that celebrated Nevada’s Sesquicentennial, but did you know more than 500 signature and official events took place throughout the year-long celebration?

When it comes to campaigns, the celebration of a state’s 150 year statehood milestone seems a monumental undertaking. And it was. Join the Sierra Nevada Chapter of PRSA January 28 at the Atlantis Casino Resort Spa to peek into the pain points and highlights of the orchestrated concerto that was “NV 150,” conducted by the noted minds at The Glenn Group and executed by such power players in the state as Nevada Energy, Barrick Gold, IGT and several others.

Tiffany East, vice president of public relations, will delve into a host of topics, including:

• Conquering media fatigue. With more than 500 events, the team had to find ways to support their events while prioritizing news.  
• Illustrating media value. Portraying to skeptical partners the merits of pitched media opportunities.
• Coordinating multiple partnerships. With so many vested players, how do you spearhead such a large collaboration to mitigate errors?

Be sure you don't miss this first power program of the new year!