Build Your Marketing Toolkit
(A framework for small businesses and organizations)
9:00 AM - 11:00 AM 03/02

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn:

• What marketing really is (and isn’t);
• How marketing has changed in ways that benefit small businesses;
• The importance of setting goals and objectives for their marketing efforts;
• The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program;
• How to engage and nurture relationships;
• Using the right campaigns and strategies to get better results;
• Getting found online;
• Analytics and decision making;
• How to start where you already are and gain momentum quickly;
• And MORE …

Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.

Register Now! This seminar is presented by Mike Coleman. He is s a digital marketing consultant, speaker, and author who works with organizations, business owners, and professionals who want to create a stronger web presence, communicate their message to their target market more effectively, and make better use of their time and resources to grow their business. He is a Constant Contact Authorized Local Expert (ALE) and provides email marketing and social media seminars across the state of Tennessee and surrounding region teaching best practices. His business services include content development, SEO, Email marketing, social media, and web design.