Email Marketing & Sales Workshop

This free workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing and follow through with key sales strategies.

It’s ok to start small, to start where you already are. Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.

9:30am - 10:15am

Newsletter & Announcements Best Practices
Presented by: Vito Marchese, Local Expert with Constant Contact

This session is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing and social media.

This class is best suited for beginners in online marketing. We will touch on using images for higher impact and we will even cover the importance of mobile-friendly content for higher engagement. This is a great class for beginners and smaller organizations looking to accomplish more in less time and with a small budget.

Topics in this seminar include:

Setting up your newsletter and announcement campaign
Different types of email newsletters and announcements
What to write about and best practices for incorporating images
Subject line best practices to optimize email open rates
Learn how to easily share your email on various social media platforms
Monitor results of your email and social media engagement

10:15am - 10:30am - coffee break

10:30am - 11:15am

Leveraging Your Personal Brand - 7 Steps to Close More Sales
Presented by: Bob Weese, B2B Sales Connections

Thissession will feature an informative and interactive strategy session discussing how you can leverage your personal brand to outshine the competition, attract more customers and earn more money. Cut through the hype, leave behind the misconceptions and learn what it really takes to improve your sales, get more referrals and become the “go-to” person in your niche market.

Today, entrepreneurs and small business owners must learn how to effectively brand and promote their business on a shoe string budget. One of the simplest and least expensive ways to accomplish this is by understanding the important role “YOU” play in marketing your business.
What You Will Learn

The new role of personal branding in an on line social media dominated world
How to build trust with your target market
The simplest technique for closing more sales
A better way to generate more referrals from you customers

Using the Action Plan for Sales Success™ Program Bob’s clients have experienced sales growth of 20% to 30% in less than 90 days.

Following this morning workshop will be the Thornhill MEGA Networking Event. For more information, please click here.

About the Speakers:

Vito Marchese is President and Founder of Whiteboard Studio, a creative advertising agency serving the Greater Toronto Area. He is also an Authorized Local Expert for Constant Contact where he provides resourceful training, seminars and workshops on engagement marketing.

Vito Marchese is also an established Mentor with Futurpreneur and a Board of Director for the Markham Board of Trade.

LinkedIn: www.linkedin.com/in/vitomarchese

Robert J. Weese is the co-founder of B2B Sales Connections. He brings over 30 years of direct sales, sales management and executive level experience to his role helping, entrepreneurs, sales professionals and business owners achieve sales growth.

LinkedIn: www.linkedin.com/in/bobweese