Workshop 2: How to use Google Analytics to redesign your website

When & Where:
Thursday March 26, 2014
1:00PM - 3:00PM
Richmond Hill Country Club

"We hate our home page... let's redesign it!"

How often have you heard senior management make this statement? Everyone has an opinion about their website but the bottom line is that it’s either performing or it’s not. Many times the problem is far bigger than red versus blue or how you choose stock photos. The problem with an under-performing website is it’s ability to:

• Clearly start the sales conversation
• Provide a clear path to conversion
• Lead visitors through content that matters to them

In this workshop we will provide direction on important metrics you need to consider before you agree to change anything on your website and share a case study of how one company carefully mined data to make changes that sent lead generation and lead nurturing results soaring.

This workshop is limited to 30 attendees.

Cost: $29.00  

What you'll bring... and what you'll leave with...
Each participant must come armed with the urge to learn how Google Analytics can help to make design decisions on their website homepage and will leave with the Marketing CoPilot Content Marketing Workbook.