Contact:  Nick Cavarra - SocialPunchMarketing



Friday February 20, 2015 from 9:00 AM to 12:30 PM PST
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University Center / College of the Canyons 
26455 Rockwell Canyon Road
Santa Clarita, CA 91355

Driving Directions 

Parking Instructions:

Street parking is readily available, but please follow all city parking regulations, including all posted signs and notices, to avoid being ticketed. You may want to consider riding public transportation, biking, or carpooling when coming to OfficeSlice.

About the Presenter

Nick Cavarra - Owner - SocialPunchMarketing

Social Punch Marketing is a full service marketing company with a focus on helping you get the best results out of your Constant Contact account. We work with small businesses, non-profits, theaters, restaurants and real estate brokers. We excel at training our clients to use Constant Contact and understand best practices for email and social media marketing so they can deploy effective, results driven campaigns. But if you’d rather have us do it all for you, we’re happy doing that too!

SocialPunchMarketing founder, Nick Cavarra, has spoken at many conferences as an expert in Behavior Change and Social Impact Marketing including the 2012 San Diego Cause Marketing Conference, 2011 Behavior and Climate Change Conference and the 2011 PIRATES Nonprofit Cause Marketing Seminar.

With over 25 years of experience in marketing and entertainment, Nick has worked on water conservation campaigns with the Lower Colorado River Authority, Metropolitan Water District and the California Department of Water Resources, as well as energy conservation campaigns for Flex Your Power in California. He has developed campaigns to improve children’s education and nutrition (First 5 California); emergency preparedness (Office of the Los Angeles Mayor – Homeland Security Department), campaigns to discourage bullying and gang violence (Los Angeles Human Relations Commission Zerohour Program), as well as social media campaigns for education leaders (UCLA Extension). No stranger to production in radio, Nick launched and produced the business talk radio show 2MinutesWith (now Unfinished Business) with co-hosts Renee Fraser and Betsy Berkhemer currently airing on KFWB News Talk 980 in Los Angeles. He performed on Broadway as well as produced two award winning musicals in New York.

He is a 2011 Fellow of the Leadership LA program through the Southern California Leadership Network and is an active member of the Los Angeles Area Chamber of Commerce.

He is a veteran of the 82nd Airborne Division, earning multiple letters of commendation, completing 32 parachute jumps, and was honorably discharged after serving from 1983-1986. He attended the USC School of Cinema and Television, with a BFA in Theater Arts.

To learn more, visit us at or check us out on LinkedIn, Facebook or Twitter.

Nick Cavarra 
Social Punch Marketing 

Getting Started Demo with Constant Contact - Optional WordPress Bootcamp

This is a two part workshop... The first session is free and will cover How to Effectively Use Email Marketing with Constant Contact including a LIVE demo.  The second session is a 2.5 hour paid bootcamp ($85) and will cover how to use and build a website on WordPress. Bootcamp will also include 2 weeks unlimited access to our video tutorial website

Please bring a business card for admission.


  • 8:45 AM Registration
  • 9:00 am to 10:00 am - Getting Started with Constant Contact
  • 10:00 am to 12:30 pm - Paid Wordpress Workshop

In this seminar, participants will learn tricks-of-the-trade and other relevant best practices for creating Emails that Rock. There will be plenty of time to ask questions, provide feedback, share experiences, and listen to how others are using Constant Contact to grow their organization and establish lasting relationships with customers, members, and donors.

Attendees will watch the Constant Contact Toolkit in action! Attendees will learn how simple it can be to:

  • Select an appropriate email template and create an email (…from scratch!)
  • Brand an email to match your website
  • Add images and links
  • Import contacts
  • Segment lists
  • Review and analyze reports
  • Bonus session to learn how to use MarketMeSuite to automate your communications across social media channels

Who should attend? Everyone. But, those familiar with the basics of email marketing will benefit from this program the most. The demonstration assumes a general knowledge of Email Marketing concepts, but we will review some of the best practices too. It is recommended that you have at least a trial account.  For a free trial, use this link>> FREE 60 Day Trial

Optional WORDPRESS Bootcamp (Cost is $85)

Session Time:  10 am to 12:30 pm

Welcome to WordPress!  During this hands-on laptop workshop, we will introduce you to the world of WordPress and start you on your way to building your very own WordPress website.  Find out why 22% of the top 10 million websites are built on WordPress. Seminar fee includes 2 weeks of unlimited access to our video "how to" website for you to utilize after the seminar.  Check out the site by clicking the logo below:

In today’s digital age, you need a great website more than ever… and WordPress makes it a breeze.  Just select the theme you like the best, enter your personalized content, add a few plug-ins like Yoast for search engine optimization and Askimet to help you eliminate SPAM, and you will be up and running before you know it.

With responsive designs, rest assured that your website will look great on any device – laptop, tablet or smart phone. And with 65% of all social media activity happening on mobile devices, you can easily integrate your social media channels with your website.  You can even create pages right from your own smart phone in real time!  There’s simply no way to be more timely than that!

Here’s just some of what we’ll cover:

  • or  Which one is right for you?

  • We’ll walk you through exercises to get you started on what is the best personalized content for you and your business.

  • Finding the right Domain Name (

  • Finding the right hosting solutions

  • Website basics – How all websites are structured with a Header, Body and Footer

  • How to set up your WordPress site, including changing permalinks and administration settings

  • How to create pages and posts, including menus and submenus

  • Review plug-in options like shopping carts, multi media galleries, contact forms and social media integrations

By the end of this workshop, you will have a clear understanding of how WordPress works and if it is right for your website needs. 

Authorized Local Expert for Constant Contact


Participants should bring a working laptop with wireless Internet connection and have a current/up to date browser and OS. You must be familiar with your laptop and how to access the Internet using your laptop's wireless connection. Laptops are required. Tablets and iPads should not be used. No time will be spent to troubleshoot laptop issues.  Due to the limited length of the workshop we will not cover any programming nor will we set up accounts.  

Refund policy: Attendance to this bootcamp is by paid admission only, and is specifically associated with this date and venue. Registration/payment for this bootcamp cannot be transferred, traded, substituted or refunded. Once you have registered and paid for this bootcamp, NO refunds will be issued. Registrants for this bootcamp that subsequently can not attend the paid event, for whatever reason, will not have the cost of the event refunded, traded, and or credited. Your paid admission will simply be forfeited if you can not attend.

All of our workshops are highly educational and filled with best practices, tips and trends!

This event is sponsored by Constant Contact and the Small Business Development Center of Santa Clarita and is free to attend.

SBDC of Santa Clarita

The Small Business Development Center (SBDC) hosted by College of the Canyons (COC) serves Northern Los Angeles County – the Antelope, San Fernando, and Santa Clarita Valleys. We help prospective and existing small business owners start new businesses, tackle current business challenges, and develop the tools and methodologies necessary to successfully manage and grow their businesses. We provide workshops, trainings, one-on-one consulting engagements, networking and other resources to the business community.

We receive our funding from the SBA, COC, various state and municipal grants, and a wide variety of business partnerships. Fees for our consulting and advisory services are paid out of our various funding sources, which means your consulting engagement with SBDC Business Advisors is provided at no cost to you or your business, and our trainings and workshops are provided free or at a nominal cost. We are part of the Los Angeles regional network of SBDCs which serves businesses in Santa Barbara, Ventura and Los Angeles counties and affiliated with the state and national network of SBDCs which provide advisory services throughout California and the nation.

Whether you are an early stage entrepreneur or an established business, our team of business advisors can provide you with expert advice and guidance in a wide variety of disciplines including business plan development, obtaining small business and other certifications, using social networking tools to drive customers, developing a marketing plan, developing a financial forecasting model, completing loan applications for SBA and private funding or getting ready to pitch your business to an angel investor group. We can also provide you with assistance in accessing equity capital, state and federal government contracting and much more.

To learn more or to schedule an initial one-on-one business consultation, please contact our main office by emailing us at or calling us at 661-362-5900.

If you would like to try a FREE 60 Day Trial of Constant Contact's new Toolkit, please use this link>>>>>.

Free 60 Day Trial