In our 11th year, GMS is an influential gathering of over three hundred of the world’s leading members of the international advertising community. The objective of the Summit is to provide an engaging platform to share best practices, discuss industry wide issues and challenges, as well as offer an opportunity to network with advertising and marketing executives from around the globe.
Theme: Marketing in the Age of Engagement
9:00 AM Opening Remarks from IAA New York Chapter President
Starcom USA, Tom Brookbanks SVP, Director
9:30 AM Morning Keynote:
Interviewer: Bloomberg Media, Carol Massar, Radio / TV Anchor
Avis Budget Group, Jeannine Haas, CMO
10:35 AM
Panel 1: The (New) Rules of Engagement
In an era when media consumption is changing disruptively through new technology and new platforms that allow people to connect, collaborate and create, driving advertising engagement is more important than ever! Panelists will discuss the forces driving the transformation of marketing from targeting a few large audiences to engaging many audiences of one; how they are evolving their marketing capabilities to engage individuals simultaneously across multiple communication channels; what it takes to create and source content that works in the new era; and also reveal a few tips and best practices they have picked up along the way.
Moderator: Financial Times, Gary Silverman, National Editor & US Deputy Managing Editor
Panelists:
Goldman Sachs, Amanda Rubin, Global Co-Head, Brand and Content Strategy
Unilever, Babs Rangaiah, Vice President Global Media Innovation & Ventures
Ikon 3, Cas Stillwell, Analytics & Ad Tech Director
Code & Theory, Steve Bauer, Managing Partner
(11:30 AM to 11:50 AM Snack & Coffee Break)
11:55 AM
Panel 2: The Power Tools of the Trade
Data, data, data, data. It’s all marketers are talking about, but few are doing anything really disruptive with it. From apps to analytics, the panel will discuss how to take advantage of the expanding marketing data ecosystem to drive true engagement and ROI. Panelists representing different verticals will share success stories, from compelling campaigns to winning widgets that have enabled and enhanced engagement. We’ll also examine emerging ad tech and trends for effective models and measurement.
Moderator: Starcom Mediavest Group, Steve Simpson , Global Strategy and Analytics
Panelists:
Moat, Jonah Goodhart, CEO
MetLife, Amir Weiss, SVP, Global Digital Marketing
CNN Money & CNN Politics, Ed O'Keefe, VP
Chartbeat, Tony Haile, CEO
12:45 PM
Panel 3: Zone In: International Influence and Impact
Sometimes it seems the world is getting flatter and flatter, with one global city sometimes feeling much the same as the next. But is that really true? Fast Food growth is driven by significant local menu customization and marketing that makes locals feel the brand is close to home. Consumer electronics/Telecoms sell plenty of smartphones in the USA, but a lot more phones with more basic features in India. Hear from experts with multi-cultural, globetrotting experience on what makes consumers tick in different regions and contexts and learn how to gain insights that drive engaging campaigns and great results.
Moderator: Washington Post, Emilio Garcia-Ruiz, Managing Editor
Panelists:
FXCM, Michael Buzzeo, Head of International Marketing
Oban Digital, Greig Holbrook, Managing Director
Pernod Ricard Wine & Spirits, Tim Murphy, Vice President Digital & Media
1:30 PM NETWORKING LUNCH
2:30 PM Event Ends
SPONSORSHIP OPPORTUNITIES:
Premium Sponsorship ($16,000) - (FOUR LEFT)
* Recognition of sponsor in Opening Remarks
* Opportunity for Sponsoring company to place a keynote speaker, moderator or panelist on a panel (selection will be made on a first come, first serve basis and approved by committee)
* Link from our social media page to the sponsor's media page
*Opportunity to produce a white paper through panelist interviews
* Recognition of sponsor on main screen during video loop
* Recognition on sponsor signage in primary locations
* Full page advertisement in Official Summit Program
* Inclusion of logo and/or name in emailers, flyer, advertisements and press releases
* Inclusion of logo on www.IAANY.org website
*Brand recognition on promotional video that is posted on social media pages, web site and emailed to database and speakers
* Exclusive distribution of company promotional materials
* Opportunity to provide promotional video loop on LCD screens in foyer
* Ten admissions to Summit including breakfast and luncheon ($3750 value)
* Pre-and post show attendees list
* Other promotional ideas are welcomed and open for discussion
* Host a Speaker Dinner the night before (additional expense)
Exhibitor Sponsorship ($5,000) - (Limited to Five)
* Opportunity to provide a video loop for LCD screens in foyer
* Opportunity to distribute company materials
* Recognition of sponsor on main screen slide
* Inclusion of logo on all signage at event
* 1/2 page advertisement in Official Summit Program
* Five admissions to Summit including breakfast and luncheon
To confirm your sponsorship, you must submit your request via e-mail to Jill Cohen, Executive Director at jill.cohen@iaany.org.
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TICKET SALES:
Group Sales ($3,500) (several available)
* 10 admissions for the price of $350 each
* Listing in the Official Summit Program
Special Offer:
Single Ticket:
Speaker Bio's :
Babs Rangaiah
Vice President, Global Media Innovation & Ventures
Unilever PLC
Twitter: Babs26
Amir Weiss
SVP, Global Digital Marketing
Metlife
Amir Weiss leads the Digital Marketing group which sets standards and best practices for MetLife's websites, mobile apps, social media, and online lead generation and sales. As part of the CMO organization, this group drives to create customer-centric online experiences, generate revenue and cost savings from the web, and accelerate digital marketing adoption across global business groups. Earlier in his career, Amir focused on building marketing and CRM systems, as well as in consulting to major financial services companies.
Greig Holbrook
Managing Director
Oban Digital
Greig has worked in multilingual/cultural digital marketing for over 10 years. Since 2003 he has been managing director of Oban Digital, a company which has pioneered multilingual SEO, international PPC and cultural multivariate testing (cultural CRO). Oban is active in more than 30 countries worldwide, staffed by local online experts in-market. Greig’s passion lies in helping to create trade without borders so the full global potential of the web can be realised.
He has given numerous talks, presentations and training sessions for organizations such as Growing Global L.A., E commerce Global Forum NYC , Ad-Tech & Travel Technology Initiative.
In addition, Greig has worked with a number of global companies helping them execute their international search and conversion strategies including the BBC, Neiman Marcus, MSN, UGG Australia, Readers Digest, Blackberry and Citrix, to name but a few.
The BBC recently said … ‘ Oban digital’s uncompromising respect for culture and their experience in executing locally sensitive media and content campaigns stood out for us’ Jan 2015
Jonah Goodhart
CEO
Moat
Jonah Goodhart is the CEO and Co-Founder of Moat, a leading SaaS Analytics and Intelligence company based in New York. Jonah was also the Founding Investor and Board Member of Right Media (acquired by Yahoo!), Founding Partner of WGI Group, and Co-Founder of Billions.org. Jonah was a member of Mayor Bloomberg's Council on Technology and Innovation and is a member of the Broadcasting Board of Governors Commission on Innovation.
Amanda Rubin
Global Co-Head, Brand and Content Strategy
Goldman Sachs
Amanda is global co-head of Brand and Content Strategy in the Executive Office. The group is responsible for creating and highlighting content that focuses on Goldman Sachs’ analysis and work related to economies, markets and clients. The group leverages various communications channels, including advertising and digital platforms, to reach across the firm’s core external constituencies, including clients, investors and the public.
Amanda joined Goldman Sachs in 1997 in the Brand Marketing and Digital Strategy Group, focusing on the firm’s corporate brand, including advertising campaigns, the external website, social media presence and marketing efforts for corporate engagement and recruiting initiatives. From 2010 to 2014, she served as co-chair of the Legal, Compliance, Internal Audit and Executive Office Women’s Network. Amanda was named managing director in 2012.
Prior to joining the firm, Amanda worked at Chiat Day, Ogilvy & Mather, and DDB Needham Worldwide. While at those firms, she worked with industry leaders such as American Express, Bank of New York and Digital Equipment Corporation.
Amanda earned a BA in Political Science from Emory University and an MBA from The George Washington School of Government and Business Administration.
Cas Stillwell
Analytics & Ad Tech Director
Ikon3
A relentless hard worker , Cas Stilwell loves creativity in a business-minded workplace. Inspired and passionate about the advertising and media industries
Cas has a background in Media Buying, Account Management, and Ad Ops, and is bringing together his comprehensive skill set to help Ikon3 execute their goal of creative media planning. His Specialty is digital account management (website, search, mobile, social, optimization, display), display advertising expertise, international relationship development and many others.
Previously Stilwell worked in Doremus as an Ad Ops Manager and at MediaCom as Digital Ad Ops Associate. While at those firms Cas Stilwell managed relationships with clients and provided tehnical expertise to digital media planners, search, and analytics teams
Coordinate annual planning in the US as well as with global operations
Paul Afrieri
Vice President of Marketing
Turn
Paul brings more than 16 years of experience in broadband, cloud, and digital advertising technologies to his position as vice president of marketing at Turn. He leads a worldwide team responsible for branding, positioning, messaging, thought leadership, demand generation, content strategy, integrated marketing programs, and ultimately building strong relationships with customers and key stakeholders
Prior to Turn, Paul was vice president, corporate marketing and communications at Limelight Networks, a provider of web content acceleration and digital presence management solutions. In that role, he helped expand Limelight’s presence from a content delivery infrastructure provider to a provider of enterprise cloud solutions, leading award-winning digital ad campaigns in the process.
Paul held several leadership positions at Motorola, Inc. (now Motorola Mobility, a division of Google), leading communications for the mobile device and connected home divisions as well as for the corporation. He oversaw the global introduction of more than 100 mobile devices, managed the messaging and communications for more than 15 acquisitions and won two consecutive Billboard® Digital Entertainment Media Marketing Awards for the successful launch of the iRadio music service.
Before Motorola, Paul held a variety of agency account management roles at Interpublic Group and Garfield Group. He holds a B.A. in Communications and Marketing from The College of New Jersey.