When

Tuesday January 27, 2015 from 1:00 PM to 4:30 PM EST
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Where

Panera Bread Co., by SuperTarget 
1195 Woodstock Road
Roswell, GA 30075
 

 
Driving Directions 

Contact

Howard Flint, Certified Local Expert - Constant Contact 
Ghost Partner, Inc. 
 
howard@ghostpartner.com 
 

Constant Contact "Hands-on" Training Class

Only $89 per person. Class size will be kept to 12.
Class must be paid for in advance. Registration closes when filled.

Who Should Take this Class?

Anyone who needs to learn how to use Constant Contact from the beginner level, and wishes to become comfortable and proficient with creating and launching campaigns. Whether you are a business owner, non-profit, or marketing admin, if you expect to be using Constant Contact hands-on, taking this class will show you exactly what you need to know to work efficiently and productively without wasting a moment of your time.

How You Will Learn - A Unique 2 Part Approach

1.) Small Group Class (limit 12 attendees)

I will be showing you each step of the process and you will follow along on your laptop. We will be using your account, and creating a new "test" campaign from scratch.

2.) Campaign Review

You will also be invited to send me ONE campaign for my review. It could be another test campaign or your first real "live" one. Send to me and allow me 48-72 hours for my feedback. I'll show you how to improve, if it's needed.

 What You Will Bring:

  • Your laptop, power cord, mouse if you use one. WiFi will be available
  • Please note that Constant Contact is WEB based, so any Windows or Mac computer WILL work the same. Please make sure that the laptop is in excellent working condition and that you're very familiar with it.
  • Constant Contact username and password if you have an account (If you don't have an account, a free trial will be created for you).
  • Any images and a contact list (in Excel spreadsheet) that you will need for the class
  • Your questions! What are the top 3 things you want to get out of this class?

 What You Will Learn: 

Prep:

  1. How to add a contact and what information you can capture.
  2. How to upload a spreadsheet or file of contacts and what the file must look like.
  3. How to upload your images and edit them if you wish.
  4. How to upload document files.

Create:

  1. How to design a campaign from a basic "blank" template.
  2. How to work with the blocks, fonts and colors
  3. How to work with images, links and alternate text
  4. How to work with social media connections
  5. File names, subject lines, permission reminders
  6. Social Share Bar and Simple Share Button
  7. Elements of Branding and Call to Action

Report:

  1. Open Rates and Click-Thrus
  2. Types of Bounces and What to Do
  3. Strategies for next campaign