Promoting Planned Gifts Online:
Does It Really Work? 

What type of online content generates responses for planned gifts? What are your donors' preferences for receiving planned giving emails?  What metrics assess social media success for planned gifts?  If you have ever wondered what your donors like and want from your marketing, this is the session for you.

Based on a groundbreaking 12-month study of online donor patterns, Sandra Henningsen from Crescendo Interactive will explore effective strategies for connecting with your donors.

Sandra Henningsen, CGPA, Assistant Vice President Crescendo Interactive, Inc., oversees GiftLegacy eMarketing services.  She mentors charities in establishing planned giving websites and marketing planned gifts using the Internet, eNewsletters, social media and royalty-free literature.  She speaks, teaches seminars and writes in the area of eMarketing and gift planning. 

She has presented at AFP International, CASE International, AHP International, ALDE,  Planned Giving Conferences and various Regional Conferences. 

Sandra has been part of the Crescendo staff for over 22 years.  Her Bachelor of Science degree in education is from South Dakota State University.

She may be reached at her Crescendo Interactive office at 800-858-9154 and by email at sandra@cresmail.com.