Friday April 3, 2015 at 12:00 PM MDT
Friday May 8, 2015 at 1:00 PM MDT

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Molly Gardner 
Findability Consulting & Speaking 

Findability University Profits Lab

Webinar Series

Finally! An affordable, accessible, and easy to implement Findability (SEO) training with real, bottom line results. Join us for this 6 session webinar series beginning Friday, April 3 at 12pm MST.

Why get findable online? 

  • If they can't find you online, they can't buy you!
  • If someone finds your competition first they may never meet you!
  • 92% of searchers NEVER go to page two! 86% NEVER scroll down! 
  • Ever wonder why your competition shows in search and you do not? 
  • Give me six sessions and I'll show you how to build a Findability SEO roadmap for your site that will increase customers FAST! 

Findability University Profits Lab Webinar Series!

     Learn to optimize your website and entire online presence for higher Google rankings and receive a Level One Findability Certification in SIX customized sessions starting Friday, April 3, 2015.

The training will consist of LIVE group meetings online, via GoToWebinar, followed by a 1 hour Q&A with Heather Lutze.

 Regularly, six hours of Findability Training starts at $1,500 but we are offering this series for $497.

Here is what you get for the investment: 

  • GROUP SETTING: Each call with be one hour in a group setting.
  • EXTREMELY AFFORDABLE: $497 for all six calls, archive access, private FB page, and more!
  • LIMITED NUMBERS: Limited to a number of businesses to keep the calls intimate.
  • BEGINS SOON: Friday, April 3
  • GET THE SUPPORT YOU NEED:  Have up to 3 colleagues on the call.  Include your assistant, your web guy, your marketing agency or whoever you need to get it done!
  • 1 YEAR OFF DOCTORATE LEVEL ACCESS TO THE FINDABILITY ONLINE ARCHIVE.  You'll have access to past recordings, handouts, white papers, and more.


  • Friday, April 3 at 12:00pm MST/2:00pm EST
  • Friday, April 10 at 12:00pm MST/2:00pm EST
  • Friday, April 17 at 12:00pm MST/2:00pm EST
  • Friday, April 24 at 12:00pm MST/2:00pm EST
  • Friday, May 1 at 12:00pm MST/2:00pm EST
  • Friday, May 8 at 12:00pm MST/2:00pm EST

Can't make a session? No problem! Recordings are available in the Findability University Student Portal.

Loving the Findability Results.


Here's what you'll learn: 


Session #1:  Path to Purchase and Customer Keywords    

Leave this session with your business's most important keywords identified and ready to implement. We will show you essential keyword tools that you have not seen before as well as specific strategies to build your keywords. We will brainstorm your phrases and set you up for success to complete your list to generate warm searches to your site.

ACTION PLAN:  Bring finished keywords to next call

Session #2:  Create Your Website's Keyword Road map By Page    

Determine which keywords you'll implement for each page of your site. This strategy allows you to rank for all your important keywords.

ACTION PLAN:  Map out your website with an organizational chart and assign the best keywords 

Session #3:  Body Copy that Rocks and is Findable! 

Learn about HTBLI (Headline, Title, Body, Links, Images) and how to incorporate this information into your content on all website pages and social media sites. 

ACTION PLAN: Take homepage and apply keyword throughout for review. Apply to more pages if possible.  

Session #4:  Spy on Your Competitors to Know Their Secrets 

Print out five of your top competitors' web sites for this session-and let the fun begin. We'll spy on their strategies for success, including their keywords, ranking and more, using tools like Semrush.com, SpyFu.com and others. 

ACTION PLAN: Using the printouts of your competitors' web sites, identify HTBLI on their sites and craft your own plan of attack to knock them out of those top positions.

Session #5: Fix Your Site Now!

Installation and use of Google Analytics & Google Webmaster Tools. 
We'll look at your analytics and create a refinement plan to implement over time. Set Up conversion tracking so you can track your progress and see the increase in qualified traffic and actions on your site. 

ACTION PLAN: Work with your "geek" in your life to implement and verify. 

Section #6: Advanced Keyword Tools

Take a Deep Dive into the best keyword research tools.

BONUS QNA afer each call!  A Findability professional will stay on the line after each call to answer individual questions.

My passion has always been helping businesses connect with their perfect (purchasing) online customer.  We put the power back in the hands of the business owner and NOT Google. You can do this and we will show you how. I hope you'll join me for this special training!  









Heather Lutze, CSP

Owner and Master Trainer, Findabilty Consulting & Speaking