DAMA Phoenix Chapter 


Thursday March 5, 2015 from 8:00 AM to 12:00 PM MST
Light breakfast 8 - 8:30
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SRP Information Systems Building 
1600 N Priest Dr
Tempe, AZ 85281

Parking: from Priest turn west onto Salt River Drive, turn left at 2nd driveway.


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Predictive Analytics: Data Mining for Data Modelers - Asoka Diggs

Through a demonstration driven presentation format, attendees will be exposed to a variety of data mining topics. Throughout the demo, attention will be paid to points of intersection with traditional data modeler work products including the data dictionary and dimensional data model. Attendees will also leave with a variety of links and references for additional self-study.

This will be a brief introduction to some of the important concepts that arise in data mining in general and classification analysis in particular. The focus in this presentation will be helping attendees to develop a functional mental model of what goes on in data mining / advanced analytics, and to develop their ability to frame business problems as data mining problems.

Particular topics that will be addressed:

  • Formulating business problems as data mining problems
  • Supervised Learning
  • Classification methods including Decision Tree and Logistic Regression
  • Model Validation
  • No math!


Asoka is a Data Scientist with Intel Corp. in Hillsboro, OR.  He has 15 years of experience in a variety of data management disciplines, including database administration, ER modeling, ETL development, and data architecture. He recently began his own transition to data science when he joined the inaugural class of the Northwestern University MS program in Predictive Analytics. It turns out that there IS something even more fun than ER modeling, and he now spends his work time practicing his new analytic modeling skills, and teaching others how to participate and contribute to predictive analytic projects.


Cost for this session is free for DAMA Phoenix members.  Please go to and go to our membership page to join, if not already a member.  Annual cost for corporate membership is $400, individual membership is $50.  Guests may attend one session for free. 

For more information go to the DAMA Phoenix Chapter home page