Southern Arizona Chapter
ADVANCING THE PROFESSION AND THE PROFESSIONAL.
Valerie Vinyard
PRSA Southern Arizona Chapter
(520) 258-0518
vvinyard@arizona.aaa.com
Topic: "The Future of Local Media" presented by Kip Cassino, Research Director with Strongpoint Marketing.
Local media has for decades and generations been the backbone of community communications. Yet newspaper circulation is declining at an alarming rate, radio news is almost non-existent at some stations, and TV news is being dwarfed by network and cable coverage. What does this mean for the PR profession and the communications industry? Kip will address these issues and their relation to the expansion of social media as a prelude to our March meeting with local news directors and editors.
Visit the Chapter website home page for the presenter's bio.
When: Tuesday, Feb. 24, 2015 | 11:45 a.m. - 1:15 p.m
Where: The Arizona Inn | Tucson, AZ
Tickets: $25 Chapter members/communications partners | $35 guests | $15 students
RSVP Deadline: Friday, Feb. 20, 2015 by noon.