Introduction to Online Marketing:

Social Media, Constant Contact Newsletter Campaigns,

 & LinkedIn for Business

Great intro to online marketing - a strategic framework that helps beginners and experienced practitioners alike, plus Constant Contact email marketing lessons, including getting opened & subject lines, creating content, and how to schedule best for your business.  Workshop will introduce strategies for using email campaigns in conjunction with social media for maximum effectiveness.

Introduction to LinkedIn

Business owners and job-seekers alike will benefit from this in-depth introduction to LinkedIn. Navigation around the tool, how to be found, the importance of the key words, headline and the summary, and how to avoid some common mistakes, make this workshop a must for anyone doing business with a business, or looking for a job. Tips for content and how frequently to post are also presented.

About the Presenters 

Robert Clark is a Constant Contact Authorized Local Expert  and a Master-Certified Solution Provider Partner with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.  

He has presented to organizations and companies of all sizes including Chambers of Commerce, Trade Organizations, Professional Associations, and for corporate audiences.

Robert is Managing Principal of LucidPointe, LLC, based in Darien, CT.   LucidPointe is a Constant Contact 2012, 2013, & 2014 All Star Award Winner working with small businesses and non-profits to help make social media and email marketing a key part of their successful engagement with customers and constituents.

Susan LaCorte Catalano is co-founder of HireWorthy, a consulting firm.  Susan optimizes LinkedIn profiles for business owners, professionals, and entrepreneurs, and consults with companies and professional services firms on the effective use of LinkedIn to achieve measurable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.

Susan also specializes in assisting job seekers secure employment faster by developing effective job search strategies, creating key word resumes, improving interview performance, and building attention-getting LinkedIn profiles. 

For more information about LucidPointe, including a complete list of upcoming workshops and seminars, please visit www.LucidPointe.com

Contact Robert directly at 203-202-9406 or email to robc@lucidpointe.com

For more information about HireWorthy, please visit www.Hire-Worthy.com

Contact Susan directly at 203-571-8067 or email to susan@hire-worthy.com