SCORE Presents: Building Your Marketing Toolkit & Simple Strategies for Growing Your Contact List

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. Attendees of this presentation will learn:

What marketing really is (and isn’t).
How marketing has changed in ways that benefit small businesses.
The importance of setting goals and objectives for their marketing efforts.
The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.

Bonus Session: Simple Strategies to Build Your Contact List!

An interested and qualified list of contacts is vital to every business. Continuing to grow that list is just as important. You’ll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward.

Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.

About SCORE

SCORE has partnered with Constant Contact and the Danvers Public Library to present a series of 6 FREE business workshops to help you better market your product or service. All the workshops will be held in the Peabody Institute Library at 15 Sylvan Street, Danvers from 10am to 12 pm on the second Wednesday of each month, beginning in January, 2015.

For more information about upcoming workshops click here.

About the Presenter

Jeannine O'Neil, owner of JO Social Branding, is a digital media strategist who educates business owners on how to make the best use of their social media and email marketing. With 5+ years in the Communications industry, Jeannine takes her knowledge and educates professionals on social media and email marketing platforms. Those who work with Jeannine learn to strategize their digital marketing as well as understanding the tools, knowledge and skills to be successful with their digital marketing needs.