Hands On Constant Contact Workshop
WORKSHOP IS LIMITED TO 16 PARTICIPANTS
Who Should Take This Class
Anyone who needs to learn how to use Constant Contact from the beginner level, and wishes to become comfortable and proficient with creating and launching campaigns. Whether you are a business owner, non-profit, or marketing admin, if you expect to be using Constant Contact hands-on, taking this class will show you exactly what you need to know to work efficiently and productively without wasting a moment of your time.
How You Will Learn – A Unique 2 Part Approach
Small Group Class
I will be showing you each step of the process and you will follow along on your laptop. We will be using your account, and creating a new “test” campaign from scratch.
Campaign Review
You will also be invited to send me ONE campaign for my review. It could be another test campaign or your first real “live” one. Send to me and allow me 48-72 hours for my feedback. I’ll show you how to improve, if it’s needed.
What You Will Bring:
- Your laptop, power cord, mouse if you use one. Please note that Constant Contact is web based, so any Windows or Mac computer will work the same.
- Constant Contact username and password if you have an account
- (If you don’t have an account, please call us at 704-788-2949 so we can set one up for you).
- The images and spreadsheet files that I will be sending you when you register for the class.
- Your questions! What are the top 3 things you want to get out of this class?
What You Will Learn:
Prep:
- How to add a contact and what information you can capture.
- How to upload a spreadsheet or file of contacts and what the file must look like.
- How to upload your images and edit them if you wish.
- How to upload document files.
Create:
- How to design a campaign from a basic “blank” template.
- How to work with the blocks, fonts and colors
- How to work with images, links and alternate text
- How to work with social media connections
- File names, subject lines, permission reminders
- Social Share Bar and Simple Share Button
- Elements of Branding and Call to Action
Report:
- Open Rates and Click Throughs
- Types of Bounces and What to Do
- Strategies for next campaign