Local Hands-on Learning Coming to Waltham, MA
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When registering for more than one session, get 15% off with promo code MULTISESSION
You may bring a personal laptop for use during the workshop(s). IPads and tablets are not sufficient for hands-on activities.
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What is it?
This fundamental workshop provides you with the step by step design process in creating and branding your Master Template. Learn how to confidently set email marketing goals, brand your master template, and increase engagement by using simple yet powerful best practices.
Agenda:
During this three hour class we'll cover:
- Creating a Master Template
- Branding a Master Template with:
- Company Colors, Logo & Contact Information, and Links
- Making Your Email “Social” by:
- Adding Social Buttons, Using the Social Share Bar & Simple Share, and
Incorporating Forward to a Friend & Join My List features
Who Should Attend?
This session is geared for users who have little to no experience using Constant Contact’s, Email Marketing tool. It is also targeted towards users with some experience, but wants a more efficient way of creating a master template.
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What is it?
As an extension of Email 101, this course will provide additional best practices and teach techniques to creating engaging content for your email communications. By incorporating more advanced Email Marketing techniques and features, learners will take an email to the next level by getting their audience to take action!
 Agenda:During this three hour class we'll cover:
- Best Practices and Ground Rules for Creating Content
- Creating Engaging Content in Your Email like:
- Videos, Advanced Image Editors, Surveys and Linking, Table Properties
- Getting Your Emails Noticed through:
- Subject Line and From Name Best Practices, Pre-Header Teaser Text
Who Should Attend?
Email 101 is not required yet highly encouraged before attending Email 20. Email 201is intended for users who have more experience using Constant Contact but want to learn more about additional features and techniques offered that will help increase engagement and opens within an email. Its focus is on creating engaging content and increasing interaction with your audience.
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What is it?
Learn how to increase sending reports and getting emails noticed with industry best practices, strategies, and techniques. By learning the essentials in managing your contacts and monitoring your reports, learners will identify ways to increase visibility in an email inbox.
Agenda:
During this three hour class we'll cover:
- Contact Management & Segmentation
- Importing your Contacts
- Using Tags to Send Campaigns
- Analyzing your Email’s Reports like:
- Reports Available, How to Analyze Reporting, A/B Split Testing
Who Should Attend?
This module is targeting for users with minimal experience using our contact management tool or for those who are new to Email Marketing. It is also intended for more tenured Constant Contact users but is looking to manage their contacts more efficiently. Anyone who wants to learn about industry best practices on “safe sending”, and who needs assistance identifying areas of opportunity to increase results, this class is for you!
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PRESENTER INFORMATION
Freddie Sabbs
Senior Outside Customer Training Specialist
Freddie is one of Constant Contact's Customer Training Specialists. In his role, Freddie travels all over the country teaching and preaching Email and Social Media Marketing to Constant Contact customers. Over the past 7 years Freddie has worked with thousands of small businesses to help them get the most out of their online marketing efforts, whether on the phone or in person.
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Constant Contact, 1601 Trapelo Road, Waltham, MA 02451. www.constantcontact.com