Contact:
Beth Bateman
619.294.6600 x568
elizabeth@smr-eng.com
SMR-ISD Consulting
Get in Shape with SMPS San Diego’s Marketing Boot Camps!
Session 1: Presented by Simon Andrews and Tom Smith
Back by popular demand is SMPS San Diego’s Marketing Boot Camp Program! This year we are offering two half-day workshops to provide “basic training” for entry-level coordinators, people new to the industry, technical staff, business developers, marketing managers – in short, to all those who are interested in learning or improving their marketing and business development skills.
In Session 1, Simon will focus on best practices for your firm’s promotional activities. It is designed as a hands-on, interactive session to give you practical tips for promoting your firm to bring in more business. Also in Session 1, Tom will focus on management skills to help you become more effective in your marketing and business development activities. Tom’s goal is to show attendees how to manage their work efforts and leverage their skills to achieve their personal and corporate objectives.
Simon and Tom are both veterans in the marketing of professional services. Simon served as Past Chapter President and Tom is Past National President for SMPS . They are both recognized throughout the San Diego A/E/C community for their professionalism and knowledge of marketing and business development.
Key Learning Objectives:
For Promotional Activity
• Gain insight for best ways to target your audience
• Gain clarity on the quality of your message
• Learn how to best analyze the results of your promotional campaigns
For Marketing Management
• Learn Best Practices for selecting and maintaining a customer relationship management (CRM) system
• Gain insight on ways to develop an internal communications program
• Learn how to promote a firm-wide business development culture
CEU Information:
3 Credits
Domain of Practice: Promotional Activity + Marketing Management
Other Information:
Continental breakfast, coffee, beverages, and snacks provided.
Parking is not provided. Attendees may park in building ($28/day), use meter parking on the street, or parking lots near the building.
Registration limited to 28 persons.
Event Summary:
When: Wednesday, March 18, 2015
Time: 8:00 am-12:00pm
Where: AECOM | 401 West A Street, Third Floor Conference Room, San Diego, CA 92101
Cost: $75.00/Members $99/Non-Members $119/Walk-Ins
Registration closes at 5:00 pm on Tuesday, March 17th (or when event meets our max capacity)
Note: Cancellations must be received 24 hours before the
event (email April Sweet at aprilmsweet@gmail.com). No shows will be billed.
Your entry to this event constitutes implied consent to be photographed and to have those photos published in SMPS related media.
Event Sponsors:
Interested in sponsoring? Check out our Sponsorship Opportunities page at http://www.smpssd.org/sponsorship-opportunities/
Annual Sponsors:
