Are you interested in owing your own online store? Not sure which platform to choose, how to design your store, or where to spend your marketing budget? This 4-session series will familiarize you with all of the key topics you need to know in order to build a successful e-commerce business—starting with defining your website requirements and choosing the right platform and design for your needs. You will walk away with a detailed checklist that covers all of the important considerations needed to make the most informed decision.
We will then cover each major function of operating an e-commerce business, placing particular emphasis on marketing, merchandising, fulfillment and customer engagement. Marketing topics will include SEO, social media, email, and affiliate marketing. Throughout the series we will discuss e-commerce best practices and how they can be applied to each aspect of running a successful online store. This is a beginner-level course with content that will also benefit and interest intermediate-level students.
About the Instructor
Claudio Miranda is a seasoned entrepreneur, consultant and startup advisor specializing in Internet Marketing, E-commerce and Sustainable Enterprise. He was formerly the co-founder and CMO of two industry-leading sustainable brands—Organic Bouquet and Organic Style—and most recently founded Givvy Inc.—a social commerce platform for the online gifting industry. Claudio is a graduate of UC Berkeley, has served as Professor of Marketing at Dominican University, and actively serves as a consultant and instructor at the Renaissance Entrepreneurship Center.
Timing: 4 Sessions - 6:00 - 9:00 PM
Dates: Meets on Thursdays, April 16, 23, and 30th, and May 7th
Cost: $60-$120*
*Class price on a sliding scale based on income. The scale is based on the HUD guidelines; require an application and income verification.
Click here to recieve the scholarship form, complete, return with proof of income, and email to marin@rencenter.org.